Seattle Advertising Agency: How to advertise your business

As the owner of a Seattle advertising agency, I can relate to business owners who are weighing heavily their advertising investments for 2018. With media fragmentation and 100+ cold calls a month from media reps pitching “the best opportunity”, “fire sale prices” or “their best station/website/audience” etc., how is the owner of a company (who has a million other things …

Real Estate Advertising: Luxury Real Estate

These beautiful real estate advertising ads were designed by one of Seattle’s best graphic designers, Bryce Bernard, for our luxury real estate client Summerwell Homes. New Year, New Home! Imagine starting the new year in an award-winning luxury new home community just minutes from the city! o Summerwell’s 16 homes, designed by renowned McCullough Architects, reflect a contemporary design aesthetic …

Luxury Marketing: advertising to an affluent demographic

We market to many demographics. Our service and value proposition for our advertising clients is knowing the media market and understanding through experience the best media channels for reaching specific demographics. A demographic in particular that we’ve been recognized for being successful at reaching is advertising to the affluent. Luxury marketing to affluent consumers is not as easy as geotargeting …

Media Buying Tips: 2018 Advertising Plans

2018 is here! If you’re like some of our clients you may be having that moment of realizing your 2018 advertising plans should have been in place. Don’t panic. We’re working on 2018 media buying right now and this is an excellent time to do it! While it’s always nice to book early, and 4th quarter does give more time …

Traditional Advertising Agency – 2018 Advertising Costs

There are so many media options in 2018 that many business owners feel overwhelmed by the volume of cold calls they receive from advertising reps calling to sell them advertising. Our clients forward our traditional advertising agency sales pitches nearly every day that they’d like us to take a look at. Over the past 10 years we’ve seen thousands and …

Digital Advertising Agency – Using Demography

What is Demography? Stockholm University defines it as “the study of human populations – their size, composition and distribution across space – and the process through which populations change. Births, deaths and migration are the ‘big three’ of demography, jointly producing population stability or change.” How is Demography relevant to media buying and advertising? Demography is important in understanding marketing …

Digital Advertising Seattle Xennials: Meet the Demographic between Gen X and Millennials

Finally! My generational identity has been defined! Thank you Marleen Stollen und Gisela Wolf for accurately painting the picture of the challenge that so many advertisers, trying to reach this unique demographic, face. There are major differences between a Millennial and a Generation X. Now those differences can be classified into a neat and tidy demographic of it’s own! Meet …

Thriving, Expanding, and Breaking Records

A great success story to share for a client that we’ve been media buying for this year! What a great article sharing the wonderful growth and expansion Seabrook has had in 2017. Washington’s beach town enjoyed record-breaking home sales and vacation rental rates this summer. If you’ve never had an opportunity to visit Seabrook, it’s worth checking out. Congratulations to …

Advertising Using Native Content

As part of the overall advertising plan, we recently worked with KOMO 4 and Seattle Refined to have this beautiful native content segment produced for Fort Lawton. It turned out fantastic. This type of sponsored content provides value beyond the initial television airing and online posting. It’s about giving the client content to share socially and to re-purpose for sales …

Digital Targeted Advertising: Tactics to Target at Every Level of User Engagement

Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …