Digital Targeted Advertising: Tactics to Target at Every Level of User Engagement

Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …

2017 Advertising Trends

We’ve been working on many projects this year so we haven’t had time to do our own marketing. Isn’t that the irony that most business owners and marketing professionals experience? We should spend more time on our blog. Making a concerted effort to update what we’ve been up to and how we’ve been creating ROI producing media plans for great …

Predictive Marketing Is Here — Programmatic Advertising

Programmatic becomes predictive when marketers use real-time data and artificial intelligence to anticipate consumer needs. We’re doing this for City of Bothell. Remarketing and prospecting display ads being served on the web and on social networks to bring users to their website who are more likely to complete the desired marketing conversion. Ask us how we can do this for …

3 Ways to Boost Your Biz with Google Analytics

Thank you Huffington Post Writer Angela Schonberg for this guest blog. Reporting on a website’s Google Analytics data is an investigative dig that can be viewed and tracked daily, weekly, monthly or annually. The tool tracks the behavioral flow of web traffic in and out of your site on a daily basis. Within this realm marketers, website managers and business …

Join Us at the KOMO Toy Tour Benefiting The Salvation Army

Join us tomorrow at the #komotoytour benefiting The Salvation Army. Help bring joy to local kids along with our client Law Offices of Harold D. Carr. They generously sponsored the phone bank tomorrow and will be delivering toys they’ve been collecting at their offices. Their team and ours will be accepting donations through the phone bank and collecting new, unwrapped …

Understanding the ROI of Your Advertising Investments

Advertising is an investment and it should be treated as such. If you were going to buy a home, how would you research the purchase? You’d look at location, comps, school districts, quality of home, neighborhood, community, property taxes etc. You’d scrutinize every detail of your purchase because most home purchases are the largest purchases people make. Advertising is a …