Seattle Advertising in 2018 Using Demography

What is Demography? Stockholm University defines it as “the study of human populations – their size, composition and distribution across space – and the process through which populations change. Births, deaths and migration are the ‘big three’ of demography, jointly producing population stability or change.” How is Demography relevant to media buying and advertising? Demography is important in understanding marketing …

Between Generation X and the Millennials: Meet the “Xennial” Demographic

Finally! My generational identity has been defined! Thank you Marleen Stollen und Gisela Wolf for accurately painting the picture of the challenge that so many advertisers, trying to reach this unique demographic, face. There are major differences between a Millennial and a Generation X. Now those differences can be classified into a neat and tidy demographic of it’s own! Meet …

Thriving, Expanding, and Breaking Records

A great success story to share for a client that we’ve been media buying for this year! What a great article sharing the wonderful growth and expansion Seabrook has had in 2017. Washington’s beach town enjoyed record-breaking home sales and vacation rental rates this summer. If you’ve never had an opportunity to visit Seabrook, it’s worth checking out. Congratulations to …

Digital Targeted Advertising: Tactics to Target at Every Level of User Engagement

Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …

Travel Marketing and Sponsored Content

If you haven’t been to Seabrook here are 4 reasons to plan a trip right now. http://seattlemag.com/northwest-travel-and-outdoors/4-reasons-plan-trip-seabrook-right-now Seattle Magazine sponsored stories are a great way to showcase your story. Looking for advertising wisdom? We’re your team. Experts laser focused on investing your advertising dollars to create the biggest impact with your budget. We’re ROI focused and up to date on …

Predictive Marketing Is Here — Programmatic Advertising

Programmatic becomes predictive when marketers use real-time data and artificial intelligence to anticipate consumer needs. We’re doing this for City of Bothell. Remarketing and prospecting display ads being served on the web and on social networks to bring users to their website who are more likely to complete the desired marketing conversion. Ask us how we can do this for …

Real Estate Marketing – Advertising Luxury Homes

Sales of the final six Officer’s Row homes at Fort Lawton will launched this spring. This represents the last opportunity to be one of the original buyers of these historic houses located in the heart of Discovery Park. The 534-acre park features rolling meadows, forest groves, striking cliffs, 12 miles of trails, 2 miles of driftwood-strewn beaches, a lighthouse and …

2017 Advertising Trends

We’ve been working on many projects this year so we haven’t had time to do our own marketing. Isn’t that the irony that most business owners and marketing professionals experience? We should spend more time on our blog. Making a concerted effort to update what we’ve been up to and how we’ve been creating ROI producing media plans for great …

Traditional TV Advertising in 2017

Have you seen Semiahmoo’s latest TV spot? Kids eat free! Check it out. Promocode: KOMOKIDS Think traditional media in 2017 doesn’t work? We’ve found that when it’s purchased correctly it can be wildly successful. How to bypass DVRs and time-shifted viewing? Tip: Buy live TV news, sports or live events. Purchase television ads during programs that will be watched live.