Programmatic Advertising: What the heck is it?

Have you ever heard marketing people talk about “Programmatic Advertising” and wondered what they’re talking about? If you have, you’re not alone. Jargon confuses people and us marketers are some of the worst offenders. Programmatic Advertising doesn’t have to be confusing and if we drop the jargon and explain it in layman’s terms, you’ll probably be pretty excited about it. …

Pandora Vs. Spotify Advertising

Pandora advertising is of interest to many of our clients. As this ad space grows, we’re increasingly seeing an interest in Spotify as well. “Digital audio is booming: Ad revenue grew 42 percent in the first half of 2017 after generating $1.1 billion in 2016, according to the Interactive Advertising Bureau.” We’ve seen first hand the great ROI this medium …

Seattle Advertising Agency

Hi there! Thanks for taking the time to research our Seattle advertising agency. There are many advertising agencies in Seattle and we’re thrilled that you’ve stumbled across our blog and are taking the time to get to know us a little bit. We’re Thrive Advertising, an media buying agency that has been serving clients locally and nationally for the past …

Viral Marketing: What does it take to go viral?

Curious about viral marketing? If you haven’t already, it’s time to check out this quick, insightful TED talk about with Dao Nguyen, a media Analytics Expert at Buzzfeed. Buzzfeed, is known to have a knack for what will go viral. (How else can you explain 800,000 people gathering online to watch nearly 700 rubber bands combust a watermelon?!?)  As a …

Seattle Advertising Agency: How to advertise your business

As the owner of a Seattle advertising agency, I can relate to business owners who are weighing heavily their advertising investments for 2018. With media fragmentation and 100+ cold calls a month from media reps pitching “the best opportunity”, “fire sale prices” or “their best station/website/audience” etc., how is the owner of a company (who has a million other things …

Luxury Marketing: advertising to an affluent demographic

We market to many demographics. Our service and value proposition for our advertising clients is knowing the media market and understanding through experience the best media channels for reaching specific demographics. A demographic in particular that we’ve been recognized for being successful at reaching is advertising to the affluent. Luxury marketing to affluent consumers is not as easy as geotargeting …

Media Buying Tips: 2018 Advertising Plans

2018 is here! If you’re like some of our clients you may be having that moment of realizing your 2018 advertising plans should have been in place. Don’t panic. We’re working on 2018 media buying right now and this is an excellent time to do it! While it’s always nice to book early, and 4th quarter does give more time …

Digital Advertising Agency – Using Demography

What is Demography? Stockholm University defines it as “the study of human populations – their size, composition and distribution across space – and the process through which populations change. Births, deaths and migration are the ‘big three’ of demography, jointly producing population stability or change.” How is Demography relevant to media buying and advertising? Demography is important in understanding marketing …

Digital Advertising Seattle Xennials: Meet the Demographic between Gen X and Millennials

Finally! My generational identity has been defined! Thank you Marleen Stollen und Gisela Wolf for accurately painting the picture of the challenge that so many advertisers, trying to reach this unique demographic, face. There are major differences between a Millennial and a Generation X. Now those differences can be classified into a neat and tidy demographic of it’s own! Meet …