Programmatic Advertising: What the heck is it?

Have you ever heard marketing people talk about “Programmatic Advertising” and wondered what they’re talking about? If you have, you’re not alone. Jargon confuses people and us marketers are some of the worst offenders. Programmatic Advertising doesn’t have to be confusing and if we drop the jargon and explain it in layman’s terms, you’ll probably be pretty excited about it. …

Digital Targeted Advertising: Tactics to Target at Every Level of User Engagement

Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …

Seattle Advertising Trends

We’ve been working on many advertising projects this year so we haven’t had time to do our own marketing. Isn’t that the irony that most business owners and marketing professionals experience? We should spend more time on our blog. Making a concerted effort to update what we’ve been up to and how we’ve been creating ROI producing media plans for …

How to Buy Traditional TV Advertising: Bypassing Time-Shifted Viewing

Have you seen Semiahmoo’s latest TV spot? Kids eat free! Check it out. Promocode: KOMOKIDS Think traditional media in 2017 doesn’t work? We’ve found that when it’s purchased correctly it can be wildly successful. How to bypass DVRs and time-shifted viewing? Pro Tip: Buy live TV news, sports or live events.

For Chinese Home Buyers, Seattle Is the New Vancouver

Many of our clients are benefiting from this a great deal. An article came out this week in the #WSJ. It details everything we’re being told by Developers, Sellers and Brokers in this area. Read more about Chinese Real Estate Buyers here. The graph below is from the Wall Street Journal article shared above with data from Juwai.com. Juwai.com is an online real-estate portal that …

Sold Out – Condo Tower – Real Estate Marketing

This screenshot makes us proud! We’ve been the media buying team on this account since day 1. So we’re thrilled to announce that LUMA Condominiums is officially sold out! LUMA has sold all 168 units. We’re very proud of the planning and execution that we delivered on this strategically created media plan. Thanks LUMA for giving us the opportunity to …

National Broadcast TV Advertising Campaign Advertising Clinical Trials

Hey Miami, Los Angeles & Tampa, We’re running a broadcast TV ad campaign spreading the word about a clinical research study for agitation associated with Alzheimer’s disease. Check out the spot here or catch it on your local stations. http://www.triadstudy.com/

Seattle Digital Advertising Agency – Financial Services Marketing

A screenshot from an ad we ran for SMCU promoting this CD rates on the Seattle Times’ website. SMCU is an innovator and always coming up with new ways to provide value to their customers. We love working for this Seattle Original.

Seattle Tourism Marketing – City of Bothell

In partnership with AAA’s Magazine Journey, we partnered our client City of Bothell to offer a getaway package. Journey Magazine has a huge reach. Reaching 1.1 million readers with a circulation of 657,000+. It’s mostly travel related content reaching Washington and North Idaho readers. This was a nice space for our client to connect with a target market that is specifically interested …

Mandarin Seattle Magazine – Advertising to Chinese Investors

According to Tiger Oak Media, “As Seattle continues to top best-of lists and garner international attention, the area has become a smart and logical choice for Chinese investors, immigrants and visitors. The National Association of Realtors reports that China has more than 2 million millionaires, 47 percent of whom plan to move out of the country in the next five …