Digital Targeted Advertising: Tactics to Target at Every Level of User Engagement

Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …

Condo Tower Officially Sold Out – Real Estate Marketing

This screenshot makes us proud! We’ve been the media buying team on this account since day 1. So we’re thrilled to announce that LUMA Condominiums is officially sold out! LUMA has sold all 168 units. We’re very proud of the planning and execution that we delivered on this strategically created media plan. Thanks LUMA for giving us the opportunity to …

Digital Ads Targeting Seattle Condo Buyers

Have you seen our client’s new digital display ads running? We’re focusing on targeting and retargeting for this client. By placing pixels and finding look alike and act alike users online we’re able to serve impressions to users who are more likely to make purchases.

Advertising with Video – YouTube, Hulu, Pandora and More

We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …

Why We Are Loving Pandora Radio Advertising Right Now

We buy advertising for several different industries and each business has unique needs and specific demographics they need to target in order to get the best ROI. What are we loving right now? Pandora Radio. It is fantastic for so many reasons. Number one, in order to access Pandora Radio you have to have an account. Who doesn’t have an …

Marketing Strategy: Digital Advertising via LinkedIn, Facebook, Pandora and Retargeting Coupled with Traditional Advertising

A lot of media buyers are good at helping clients buy one type of advertising. Most buyers are best at either traditional or digital (non-traditional) advertising. Many seasoned buyers are well acquainted with traditional advertising like television, radio, print, billboards, etc. Many newer media buyers (having gone into media buying with the past 5-10 years) are good at digital media …