Holiday Marketing Campaigns: 7 Mistakes to Avoid

The good news is that the most festive time of year means more shoppers and more spending. The bad news is that many mid-size businesses make common mistakes that limit the sales and revenue they could be making this season. Let’s take a look at 7 common mistakes marketers make when building their holiday marketing campaigns: 1. Planning your holiday …

Luxury Marketing: advertising to an affluent demographic

We market to many demographics. Our service and value proposition for our advertising clients is knowing the media market and understanding through experience the best media channels for reaching specific demographics. A demographic in particular that we’ve been recognized for being successful at reaching is advertising to the affluent. Luxury marketing to affluent consumers is not as easy as geotargeting …

Digital Advertising Agency – Using Demography

What is Demography? Stockholm University defines it as “the study of human populations – their size, composition and distribution across space – and the process through which populations change. Births, deaths and migration are the ‘big three’ of demography, jointly producing population stability or change.” How is Demography relevant to media buying and advertising? Demography is important in understanding marketing …