Luxury Marketing: Advice to Advertisers Who Run Luxury Marketing Campaigns

We create advertising plans targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising.  Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for reaching custom …

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Navigating Privacy in Advertising: A Guide to State Regulations

Privacy in advertising has become a hot-button issue in recent years, driven by concerns about data breaches, consumer rights, and evolving regulations. State governments, in particular, have taken significant steps to protect individuals’ privacy online. In this blog, we’ll explore the landscape of privacy in advertising and provide guidance on how to stay compliant with state regulations. The Changing Landscape …

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What is GDPR? A Comprehensive Guide to Data Protection

In today’s digital age, protecting personal data has become a paramount concern for individuals and organizations. The General Data Protection Regulation (GDPR) stands at the forefront of this effort, reshaping how data is handled and reinforcing the rights of data subjects. In this comprehensive guide, we will delve into the intricacies of GDPR, exploring its key principles, implications, and steps …

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Digital Advertising without Cookies: Marketing in a Cookie-Less World

The Demise of Third-Party Cookies The digital advertising landscape is undergoing a profound transformation with the phasing out of third-party cookies. As privacy concerns grow and regulatory changes like GDPR and CCPA take hold, advertisers must adapt to this new reality. This blog post will explore strategies and approaches for how to successfully manage digital advertising without cookies. Third-party cookies …

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Beat your toughest competition with superior digital advertising strategy

So you’re heading into the new year wondering how to stay ahead of your competition. Business is tougher in a challenging economy, and you can’t afford to have an inferior digital advertising strategy. You may have never had a media buyer working for you until now! This year is the year you outsmart your competitor by calling in the media …

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DV360, Zeta, Amazon Advertising, and the Trade Desk are the market-leading DSPs. Which is best for you?

Demand Side Platforms (DSP) are used to setup and manage programmatic ad campaigns outside of the walled gardens, and across all publisher inventory, connected TV spots, and in-app content. Top DSPs like Amazon Advertising and Google’s Display and Video 360 are sophisticated tools that can set you apart from your competition. To individually access any of the market-leading DSPs, brands …

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Why you’re probably doing it wrong. How to track marketing ROI.

Advertising is an investment. If you are going to buy a home, how would you research the purchase? You’d look at the location, comps, school districts, quality of the house, neighborhood, community, property taxes, etc. You’d scrutinize every detail of your purchase because most home purchases are the largest purchases people make. Advertising is a substantial investment and requires as …

Advertising During Economic Uncertainty

Leveraging the power of advertising during economic uncertainty

With the steady decline in the stock market and general uncertainty of what’s to come, some marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? Here …

Digital Marketing Conference: Digital Summit Seattle 2019 Takeaways

Last month Digital Summit Seattle, a digital marketing conference, came to town and descended upon the Washington State Convention & Trade Center in Downtown Seattle. This two-day event provides a meeting of the minds to discuss the current and future digital marketing landscape for a wide range of companies and organizations — including national brands, CPG, agencies, service providers, technology …

Holiday Marketing Campaigns: 7 Mistakes to Avoid

The good news is that the most festive time of year means more shoppers and more spending. The bad news is that many mid-size businesses make common mistakes that limit the sales and revenue they could be making this season. Let’s take a look at 7 common mistakes marketers make when building their holiday marketing campaigns: 1. Planning your holiday …