Marketing to the Affluent

We market to many demographics. Our service and value proposition for our advertising clients is knowing the media market and understanding through experience the best media channels for reaching specific demographics. A demographic in particular that we’ve been recognized for being successful at reaching is advertising to the affluent. Marketing to affluent consumers is not as easy as geotargeting an …

10 Lessons for Beginning Entrepreneurs

Successful entrepreneur’s advice for next generation of risk takers In honor of National Entrepreneurs Month, Dr. Robert B. Pamplin Jr., one of the nation’s most versatile and widely respected businessmen, offers advice to those who are thinking about taking the leap into entrepreneurship. “I’ve worked tirelessly, made difficult decisions, learned from mistakes and experienced great success as an entrepreneur,” said Dr. …