Marketing to the Affluent

We market to many demographics. Our service and value proposition for our advertising clients is knowing the media market and understanding through experience the best media channels for reaching specific demographics. A demographic in particular that we’ve been recognized for being successful at reaching is advertising to the affluent. Marketing to affluent consumers is not as easy as geotargeting an …

Selling Graduate School: Marketing Seattle Graduate Degrees via Targeted Advertising

We’ve worked for the past year and a half on launching Northeastern University’s Graduate School in Seattle. It has been such a great experience. We just returned Boston visiting their campus there where we had a wonderful meeting with the leaders of the University. We’ve worked with this client to create strategies for reaching very niche markets through targeted media …