Advertising to Reach Chinese Consumers

Today we’re working on a media plan specifically targeting a niche demographic, Chinese Consumers. We’ve been looking specifically at local publications and also at the largest publisher in the U.S. which happens to have a local presence here in Seattle. There are other ways to reach this target demographic that we’d be happy to discuss with an interested advertiser in …

Understanding the ROI of Your Advertising Investments

Advertising is an investment and it should be treated as such. If you were going to buy a home, how would you research the purchase? You’d look at location, comps, school districts, quality of home, neighborhood, community, property taxes etc. You’d scrutinize every detail of your purchase because most home purchases are the largest purchases people make. Advertising is a …

Advertising with Video – YouTube, Hulu, Pandora and More

We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …

Why We Are Loving Pandora Radio Advertising Right Now

We buy advertising for several different industries and each business has unique needs and specific demographics they need to target in order to get the best ROI. What are we loving right now? Pandora Radio. It is fantastic for so many reasons. Number one, in order to access Pandora Radio you have to have an account. Who doesn’t have an …