Predictive Marketing Is Here — Programmatic Advertising

Programmatic becomes predictive when marketers use real-time data and artificial intelligence to anticipate consumer needs. We’re doing this for City of Bothell. Remarketing and prospecting display ads being served on the web and on social networks to bring users to their website who are more likely to complete the desired marketing conversion. Ask us how we can do this for …

Remarketing: Are you missing a huge opportunity in Retargeting?

I have friends who own businesses as well as clients who’ve asked me candidly, “What is the best bang for my advertising buck, truly? The straight scoop, please.” While there are many media placement options to get a great bang for your buck, the first and foremost of importance in my opinion is Remarketing, also known as Retargeting. Remarketing is …

What Advertising Strategies Have We Been Implementing Lately?

Our clients rely on us to stay on the forefront of advertising trends. They trust us to know what options are available to reach their target markets with their marketing messages and to have an educated opinion on which ones will be most effective for their unique needs. They also trust us to tell them which trends are a waste …

Marketing Strategy: Digital Advertising via LinkedIn, Facebook, Pandora and Retargeting Coupled with Traditional Advertising

A lot of media buyers are good at helping clients buy one type of advertising. Most buyers are best at either traditional or digital (non-traditional) advertising. Many seasoned buyers are well acquainted with traditional advertising like television, radio, print, billboards, etc. Many newer media buyers (having gone into media buying with the past 5-10 years) are good at digital media …