Seattle Advertising in 2018 Using Demography

What is Demography? Stockholm University defines it as “the study of human populations – their size, composition and distribution across space – and the process through which populations change. Births, deaths and migration are the ‘big three’ of demography, jointly producing population stability or change.” How is Demography relevant to media buying and advertising? Demography is important in understanding marketing …

Between Generation X and the Millennials: Meet the “Xennial” Demographic

Finally! My generational identity has been defined! Thank you Marleen Stollen und Gisela Wolf for accurately painting the picture of the challenge that so many advertisers, trying to reach this unique demographic, face. There are major differences between a Millennial and a Generation X. Now those differences can be classified into a neat and tidy demographic of it’s own! Meet …

Native Content

We recently worked with KOMO 4 and Seattle Refined to have this beautiful segment produced for Fort Lawton. It turned out fantastic. This type of sponsored content provides value beyond the initial television airing and online posting. It’s about giving the client content to share socially and to re-purpose for sales efforts in the future. Additionally, the back link provided …

Digital Targeted Advertising: Tactics to Target at Every Level of User Engagement

Digital advertising tactics are evolving at lightning speed. We’re constantly learning and innovating to best serve of clients and their unique marketing needs. Here’s a quick rundown of the type of digital targeted advertising tactics we’ve been using lately. Geo-fence Targeting – Targeting based on your location and your competitor’s locations. Category Contextual Targeting – Targeting on sites with content …

2017 Advertising Trends

We’ve been working on many projects this year so we haven’t had time to do our own marketing. Isn’t that the irony that most business owners and marketing professionals experience? We should spend more time on our blog. Making a concerted effort to update what we’ve been up to and how we’ve been creating ROI producing media plans for great …

3 Ways to Boost Your Biz with Google Analytics

Thank you Huffington Post Writer Angela Schonberg for this guest blog. Reporting on a website’s Google Analytics data is an investigative dig that can be viewed and tracked daily, weekly, monthly or annually. The tool tracks the behavioral flow of web traffic in and out of your site on a daily basis. Within this realm marketers, website managers and business …

Join Us at the KOMO Toy Tour Benefiting The Salvation Army

Join us tomorrow at the #komotoytour benefiting The Salvation Army. Help bring joy to local kids along with our client Law Offices of Harold D. Carr. They generously sponsored the phone bank tomorrow and will be delivering toys they’ve been collecting at their offices. Their team and ours will be accepting donations through the phone bank and collecting new, unwrapped …

National Broadcast TV Ad Campaign Advertising Clinical Trials

Hey Miami, Los Angeles & Tampa, We’re running a broadcast TV ad campaign spreading the word about a clinical research study for agitation associated with Alzheimer’s disease. Check out the spot here or catch it on your local stations. http://www.triadstudy.com/

Advertising to Reach Chinese Consumers

Today we’re working on a media plan specifically targeting a niche demographic, Chinese Consumers. We’ve been looking specifically at local publications and also at the largest publisher in the U.S. which happens to have a local presence here in Seattle. There are other ways to reach this target demographic that we’d be happy to discuss with an interested advertiser in …

Seattle Advertising Agency

Not everyone can afford a big ad agency. “Big” often means matching big fees and retainers for services and more often than not, if you’re a small to medium size advertiser, you’ll be passed down to junior executives cutting their teeth with your brand and your media dollars!  Thrive believes that the all advertisers deserve big attention from a professional …