What’s OTT Advertising? Over the Top & Advanced TV

As TV viewing habits continue to change, advertisers are searching for new ways to engage with these fragmented audiences. We’re seeing more and more marketers shifting a large portion of their ad budgets to over-the-top, or “OTT advertising”, services which draw a growing number of viewers away from traditional television advertising, particularly those from the younger demos advertisers covet. (AdWeek 1.17.18) …

Luxury Marketing: advertising to an affluent demographic

We market to many demographics. Our service and value proposition for our advertising clients is knowing the media market and understanding through experience the best media channels for reaching specific demographics. A demographic in particular that we’ve been recognized for being successful at reaching is advertising to the affluent. Luxury marketing to affluent consumers is not as easy as geotargeting …

Traditional Advertising Agency – 2018 Advertising Costs

There are so many media options in 2018 that many business owners feel overwhelmed by the volume of cold calls they receive from advertising reps calling to sell them advertising. Our clients forward our traditional advertising agency sales pitches nearly every day that they’d like us to take a look at. Over the past 10 years we’ve seen thousands and …