Marketing to the Affluent

We market to many demographics. Our service and value proposition for our advertising clients is knowing the media market and understanding through experience the best media channels for reaching specific demographics. A demographic in particular that we’ve been recognized for being successful at reaching is advertising to the affluent. Marketing to affluent consumers is not as easy as geotargeting an …

Opportunity Costs: Making Better Advertising Investments

There are so many media options in 2018 that many business owners feel overwhelmed by the volume of cold calls they receive from advertising reps calling to sell them advertising. Our clients forward us sales pitches nearly every day that they’d like us to take a look at. Over the past 10 years we’ve seen thousands and thousands of advertising …

Seattle Advertising in 2018 Using Demography

What is Demography? Stockholm University defines it as “the study of human populations – their size, composition and distribution across space – and the process through which populations change. Births, deaths and migration are the ‘big three’ of demography, jointly producing population stability or change.” How is Demography relevant to media buying and advertising? Demography is important in understanding marketing …

Join Us at the KOMO Toy Tour Benefiting The Salvation Army

Join us tomorrow at the #komotoytour benefiting The Salvation Army. Help bring joy to local kids along with our client Law Offices of Harold D. Carr. They generously sponsored the phone bank tomorrow and will be delivering toys they’ve been collecting at their offices. Their team and ours will be accepting donations through the phone bank and collecting new, unwrapped …

Advertising Demographic: Chinese Consumers in the U.S.

Today we’re working on a media plan specifically targeting a niche demographic, Chinese Consumers. We’ve been looking specifically at local publications and also at the largest publisher in the U.S. which happens to have a local presence here in Seattle. There are other ways to reach this target demographic that we’d be happy to discuss with an interested advertiser in …

Advertising with Video – YouTube, Hulu, Pandora and More

We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …

Marketing Campaign Resonates with Seattle Coffee Drinkers

We’ve been working with our client to create outside of the box marketing ideas that drive business and spark conversation. This Keep Your Coffee advertising campaign is one of my personal favorites because I’m an avid coffee drinker (like most Seattle-ites) and I love finance. When it comes to a successful marketing strategy three things need to happen. 1. Strategic …

City Publication – Seattle Magazine Advertising

Isn’t this a beautiful magazine ad?! Petra Sokolova, No Status Quo Creative, designed this print advertisement for our mutual client Resort at the Mountain. We bought the advertising space for them in Seattle Magazine. I just LOVE this because: #1 It makes me want to go there right now! #2 The reference to the best selling novel Fifty Shades of …