Luxury Marketing: Advice to Advertisers Who Run Luxury Marketing Campaigns

We create advertising plans targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising.  Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for reaching custom …

Traditional Advertising Agency – 2018 Advertising Costs

There are so many media options in 2018 that many business owners feel overwhelmed by the volume of cold calls they receive from advertising reps calling to sell them advertising. Our clients forward our traditional advertising agency sales pitches nearly every day that they’d like us to take a look at. Over the past 10 years we’ve seen thousands and …

4 Common Reasons Your Advertising Strategy Fails

Have you ever heard of a Demographer? A Demographer is someone who studies human populations, in particular, their size and composition. They study births, deaths, and migration. An advertising strategy that is crafted with demography is more effective and delivers greater ROI! Demography in Advertising Demographer Ken Gronbach explains that Demography demonstrates the “enormous power of counting people, promote[s] the …

Join Us at the KOMO Toy Tour Benefiting The Salvation Army

Join us tomorrow at the #komotoytour benefiting The Salvation Army. Help bring joy to local kids along with our client Law Offices of Harold D. Carr. They generously sponsored the phone bank tomorrow and will be delivering toys they’ve been collecting at their offices. Their team and ours will be accepting donations through the phone bank and collecting new, unwrapped …

Advertising Demographic: Chinese Consumers in the U.S.

Today we’re working on a media plan specifically targeting a niche demographic, Chinese Consumers. We’ve been looking specifically at local publications and also at the largest publisher in the U.S. which happens to have a local presence here in Seattle. There are other ways to reach this target demographic that we’d be happy to discuss with an interested advertiser in …

Advertising with Video – YouTube, Hulu, Pandora and More

We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …

financial services marketing

Financial Services Marketing: Media plans to reach your demographic

We’ve been working with Seattle Credit Union to create media plans that reach the right demographics for their financial products and offers. We love outside-of-the-box marketing ideas that drive business and spark conversation. Our team is experienced with financial services marketing. This Keep Your Coffee advertising campaign is one of our favorites! Their creative team did a great job managing …