OTT Advertising Measurement and Advanced Television Advertising

“As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or OTT, services which draw a growing number of viewers away from traditional television advertising, particularly those from the younger demos advertisers covet.” …

Spot Market TV Commercial – Seattle Market

Thought we’d share something we’ve been working on. We just placed a spot market buy in the Seattle Market (Nielsen Media Market DMA Rank #14) for USA Reading Clinics. Below is their spot which was produced by TVA Media Inc. Their TV messaging is mainly focused on reaching moms of children who are struggling with reading; and who have already …