Spot Market TV Commercial – Seattle Market

Thought we’d share something we’ve been working on. We just placed a spot market buy in the Seattle Market (Nielsen Media Market DMA Rank #14) for USA Reading Clinics. Below is their spot which was produced by TVA Media Inc. Their TV messaging is mainly focused on reaching moms of children who are struggling with reading; and who have already …

Advertising with Video – YouTube, Hulu, Pandora and More

We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …

Cable Television Advertising

Over the past couple weeks you’ve likely seen ( if you are between the ages of 18-25) our client’s television ads on cable television. We bought the entire DMA from Comcast Cable TV Advertising as opposed to buying zoned cable areas because for this particular client the entire market is within their target marketing area. This television ad is coupled with an ad buy …

Marketing Strategy: Digital Advertising via LinkedIn, Facebook, Pandora and Retargeting Coupled with Traditional Advertising

A lot of media buyers are good at helping clients buy one type of advertising. Most buyers are best at either traditional or digital (non-traditional) advertising. Many seasoned buyers are well acquainted with traditional advertising like television, radio, print, billboards, etc. Many newer media buyers (having gone into media buying with the past 5-10 years) are good at digital media …