Traditional Advertising is Making a Comeback

Why Traditional Advertising is Making a Comeback in the Era of Cookieless Digital Marketing

A curious resurgence of traditional advertising tactics has emerged in the ever-evolving advertising landscape, where digital reigns supreme. With the impending demise of third-party cookies and the increasing concerns over data privacy, marketers are revisiting age-old methods to reach their audience effectively. Traditional advertising is making a comeback. The digital advertising ecosystem has long relied on cookies to track user …

Digital vs. Traditional Media Advertising: What’s best?

A common question we get asked in 2018 is what percentage of my marketing budget should be allocated to digital advertising versus traditional media advertising. This is such a complex question because every business and advertiser has unique products and needs. Digital advertising provides trackable metrics that give marketing managers numbers to “prove” effectiveness. When a digital ad campaign generates …

How to Buy Traditional TV Advertising: Bypassing Time-Shifted Viewing

Have you seen Semiahmoo’s latest TV spot? Kids eat free! Check it out. Promocode: KOMOKIDS Think traditional media in 2017 doesn’t work? We’ve found that when it’s purchased correctly it can be wildly successful. How to bypass DVRs and time-shifted viewing? Pro Tip: Buy live TV news, sports or live events.

Video advertising production

Did you see this new video ad on TV or Pandora? We placed the video advertising buys and the Visual Anthem Studios created the spot. We enjoy working with VAS because they always deliver fresh ideas and great customer service. While we don’t offer in-house creative services, (to keep our overhead low so we can provide great service to our …

Spot Market TV Commercial – Seattle Market

Thought we’d share something we’ve been working on. We just placed a spot market buy in the Seattle Market (Nielsen Media Market DMA Rank #14) for USA Reading Clinics. Below is their spot which was produced by TVA Media Inc. Their TV messaging is mainly focused on reaching moms of children who are struggling with reading; and who have already …

Advertising with Video – YouTube, Hulu, Pandora and More

We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …

Cable Television Advertising

Over the past couple weeks you’ve likely seen ( if you are between the ages of 18-25) our client’s television ads on cable television. We bought the entire DMA from Comcast Cable TV Advertising as opposed to buying zoned cable areas because for this particular client the entire market is within their target marketing area. This television ad is coupled with an ad buy …