Advertising Strategy – Sponsored Content

We recently worked with KOMO 4 and Seattle Refined to have this beautiful segment produced for Fort Lawton. It turned out fantastic. This type of sponsored content provides value beyond the initial television airing and online posting. It’s about giving the client content to share socially and to re-purpose for sales efforts in the future. Additionally, the back link provided …

Advertising with Video – YouTube, Hulu, Pandora and More

We’ve seen a lot of opportunities to use TV commercials in new, creative ways lately. We’re wrapping up some second quarter buys that are using our client’s television spots to advertise on YouTube, Hulu and through Pandora Video in addition to the traditional buys on cable and broadcast television. Some advertisers aren’t aware that there are great opportunities to further …