Marketing Strategy: Digital Advertising via LinkedIn, Facebook, Pandora and Retargeting Coupled with Traditional Advertising

A lot of media buyers are good at helping clients buy one type of advertising. Most buyers are best at either traditional or digital (non-traditional) advertising. Many seasoned buyers are well acquainted with traditional advertising like television, radio, print, billboards, etc. Many newer media buyers (having gone into media buying with the past 5-10 years) are good at digital media …

Credit Union’s Marketing Campaign Resonates with Seattle Coffee Drinkers

We’ve been working with our client to create outside of the box marketing ideas that drive business and spark conversation. This Keep Your Coffee advertising campaign is one of my personal favorites because I’m an avid coffee drinker (like most Seattle-ites) and I love finance. When it comes to a successful marketing strategy three things need to happen. 1. Strategic …