Frequently Asked Questions
As a bonus, Thrive’s purchasing power is strong. Purchasing media buys for multiple clients provides a collective spend that build accountability with medias (not to mention maximizes your advertising spend with “bulk buy” pricing)!
For instance, in Seattle we don’t get a lot of sun. Let’s say you bought local airtime for your commercial during Dancing with the Stars, and the TV station determined your price based on a projection that 100,000 women aged 25-54 would be watching the show that night.
Thanks to the wonderful weather, only half of those women watched the show because the other half were enjoying sangrias on patios with friends.
Thrive monitors your performance. In this scenario, we’d require that TV station to make up the missed viewers at zero extra cost to you.
Identify where to tell your story
Which media aligns best with your demographic? What type of advertising will produce the greatest ROI? With Thrive on your team, we’ll provide solutions even before these questions arise.
Leverage collective ad spend
We have relationship with medias nationwide. Let us negotiate the most efficient and effective advertising buy possible for you. We get better rates, more added value and fantastic results.
Negotiate advertising investments
Buying advertising every single day keeps our negotiation skills razor sharp. Knowing the competitive media landscape inside and out allows us to scrutinize every proposal with greater clarity.
CTR, CPM, CPC, Nielsen Ratings, Arbitron, these are just a few ways to monitor ad campaigns. But do rating points = revenue? We work with our clients to ensure they are seeing tangible results. Ratings points don’t buy products and services, people do.
Hold media companies accountable
Impressions, rating points, guaranteed clicks, posts, and engagement. We are on it so you don’t have to be.
Reconcile invoices and provide single point billing
Placing multiple media buys? How nice would it be to get one single advertising invoice each month?! Hands down, this may be what our clients love most about Thrive. Take their word for it – they say it is “amazing – and saves valuable hours every month” letting the experts decipher and cross examine individual spends with each media – enabling them to focus their energy back on the business!