Media Buying

A: Our biggest focus is media buying. We are media buyers.

A: A person who buys airtime and ad space on your business’ behalf.

A: The best analogy we give is it’s like taking someone who used to sell cars with you to help you buy a car. A former car salesman knows the ins and outs of getting the best deal for your investment. We are former radio and television sales people. We had a backstage pass to the media sales industry that gave us hard won secrets into how to get the most bang for your advertising buck.

We are able to not only negotiate lower rates for your business, but we are also able to help you come up with a strategic advertising plan that is custom designed to best reach your demographic most efficiently based on research. Once we create the plan (for free!) we then place your advertising buy and manage it directly, both during and after it has run. We require the media companies to deliver what they promise and help you analyze the effectiveness of your ad campaign. We basically become an extension of your marketing department without the payroll costs.

A: NOTHING.

A: Any time a business buys airtime or ad space a salesperson from the company receives commission. When a media buyer buys the airtime or ad space, the media buyer receives the commission. The industry standard is 15%. So whether you buy directly from a media outlet or buy through us there is an inherent 15% commission built into the cost of the advertising buy. It’s a simple decision…would you rather a salesperson (who represents one company with a budget they have to meet) make recommendations on where you spend your ad dollars OR would you rather have an impartial, unbiased media buyer who knows ALL forms of media help you make your advertising decisions?

A: We hold the media entities accountable for what they sell you. For instance, in Seattle we rarely have sunny days. What if you bought a commercial in American Idol and the station sold you the commercial based on the fact that X amount of people were going to be watching the show. BUT the sun came out, so only half as many people watched the show because the other half were at Alki soaking up the rays… What do you do? Well, we know. We require the station to make up the missed viewers. Do you know how to do that on your own?