Opportunity Costs: Making Better Advertising Investments

There are so many media options in 2018 that many business owners feel overwhelmed by the volume of cold calls they receive from advertising reps calling to sell them advertising. Our clients forward us sales pitches nearly every day that they’d like us to take a look at. Over the past 10 years we’ve seen thousands and thousands of advertising …

Seattle Advertising in 2018 Using Demography

What is Demography? Stockholm University defines it as “the study of human populations – their size, composition and distribution across space – and the process through which populations change. Births, deaths and migration are the ‘big three’ of demography, jointly producing population stability or change.” How is Demography relevant to media buying and advertising? Demography is important in understanding marketing …

Seattle Advertising Agency

Not everyone can afford a big ad agency. “Big” often means matching big fees and retainers for services and more often than not, if you’re a small to medium size advertiser, you’ll be passed down to junior executives cutting their teeth with your brand and your media dollars!  Thrive believes that the all advertisers deserve big attention from a professional …

Mandarin Seattle Magazine – Advertising to Chinese Investors

According to Tiger Oak Media, “As Seattle continues to top best-of lists and garner international attention, the area has become a smart and logical choice for Chinese investors, immigrants and visitors. The National Association of Realtors reports that China has more than 2 million millionaires, 47 percent of whom plan to move out of the country in the next five …

Instragram Advertising – Narrow Demographic Targeting for Real Estate Advertisers

Creative done by Red Propeller, we’re using Facebook’s ad platform to conduct a series of sponsored posts on Instagram. We’re currently running ads targeting a narrow audience by geotargeting and specifying user interests. Specifically selected demographics via Instagram advertising solutions allow us to invite engagement, likes and click throughs to the client website.

Cable Television Advertising

Over the past couple weeks you’ve likely seen ( if you are between the ages of 18-25) our client’s television ads on cable television. We bought the entire DMA from Comcast Cable TV Advertising as opposed to buying zoned cable areas because for this particular client the entire market is within their target marketing area. This television ad is coupled with an ad buy …