Digital vs. Traditional Media Advertising: What’s best?

A common question we get asked in 2018 is what percentage of my marketing budget should be allocated to digital advertising versus traditional media advertising. This is such a complex question because every business and advertiser has unique products and needs. Digital advertising provides trackable metrics that give marketing managers numbers to “prove” effectiveness. When a digital ad campaign generates …

Marketing Strategy: Digital Advertising via LinkedIn, Facebook, Pandora and Retargeting Coupled with Traditional Advertising

A lot of media buyers are good at helping clients buy one type of advertising. Most buyers are best at either traditional or digital (non-traditional) advertising. Many seasoned buyers are well acquainted with traditional advertising like television, radio, print, billboards, etc. Many newer media buyers (having gone into media buying with the past 5-10 years) are good at digital media …