Luxury Marketing: Advice to advertisers who run luxury marketing campaigns

We market to many demographics. Demographics are how marketers categorize customer segments. By using statistical characteristics of human populations, advertisers identify a target audience that they want to advertise to.  Since our core service, media buying and planning, requires us to be experts at identifying the best media channels for reaching specific demographics, we have to use data, research, experience …

Revealed: How to use Virtual Reality advertising and Augmented Reality platforms in advertising

Emerging advertising channels and platforms offer a wealth of opportunities! Social media content, mobile apps, and virtual reality advertising apps require an investment of time and money. However, will they help your digital marketing efforts? VR and AR (virtual reality and augmented reality) marketing are part of the future of advertising. We’ve studied how these new channels will play a …

Wanna sneak peek of our media buying strategy for the world’s largest putting tournament

This spot aired in 20 states and 64 markets! Our client presents the BIGGEST putting tournament in history, in Las Vegas. The Major Series of Putting allows anyone to compete and get paid like a pro! We are just wrapping up the creation of their 2019 media plan! So, make sure to keep an eye out on the Golf Channel. …