We’ve been working with our client to create outside of the box marketing ideas that drive business and spark conversation. This Keep Your Coffee advertising campaign is one of my personal favorites because I’m an avid coffee drinker (like most Seattle-ites) and I love finance. When it comes to a successful marketing strategy three things need to happen. 1. Strategic media placement. You must be advertising in the right place to reach your target demographic. 2. Compelling Creative. Sparking conversation is key. This campaign does that perfectly. I love it. 3. Good Customer Service on Your End. We can make the phone ring or lead customers through your door but if you don’t deliver a good product, your marketing will not work.