Demand Side Platforms (DSP) are used to setup and manage programmatic ad campaigns outside of the walled gardens, and across all publisher inventory, connected TV spots, and in-app content. Top DSPs like Amazon Advertising and Google’s Display and Video 360 are sophisticated tools that can set you apart from your competition.
To individually access any of the market-leading DSPs, brands typically have to commit to an annual spend of $1mm+. This can create substantial shortcomings as none of these platforms and algorithms can do it all.
We have you covered with fantastic access to the top 6 market leading DSPs. Below is a quick snapshot of some of the advantages of four of these market leading DSPs.
Market Leading DSPs like Amazon Advertising, Google’s DV360, Zeta, and the Trade Desk have unique advantages.
- Google’s Display & Video 360 is the evolution of DoubleClick Bid Manager, Campaign Manager, and Audience Center.
- The staple for brand safety, fraud protection, and viewability.
- Access G Suite audience data as 2nd party audiences, at the top of the bid waterfall, within Google publisher properties.
- The Trade Desk was founded by the pioneers of real-time bidding.
- The fastest growing demand-side platform in the industry.
- Best-in-class technology to manage display, social, mobile, and video advertising campaigns.
- The Zeta DSP (FKA Rocket Fuel) analyzes consumer attributes based on 11.2 million behavioral and demographic data points.
- $400 million invested into Artificial Intelligence to understand and predict customer intent.
- Leveraging more than 2.4 billion identities to create personalized experiences for each consumer.
- Amazon Advertising provides exclusive Amazon audiences to reach your ideal audience on and off Amazon.
- Programmatically reach your audiences across both Amazon-owned sites and apps, like IMDb, and leading publishers’ sites through direct inventory from Amazon Publisher Services and third-party exchanges.
- Leverage Amazon and third-party solutions, from manual site reviews to real-time bid evaluation, to uphold quality standards and brand safety.
Call us to learn about how we can get you access to these DSPs or complete access to all ad types and media channels through today’s Trade Side Platform.
A Trade Side Platform a platform that combines the top six DSPs with a creative automation engine, an audience insights tool, and a unified analytics suite.
Access the best-in-class advertising & marketing technologies all in one platform. Our unique access to the ORION platform gives marketers back the most valuable nonrenewable resource – time. ORION was built to utilize innovative media solutions including advanced advertising technology, programmatic, search & social media within one platform
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