2022 advertising strategies

2022 Advertising Strategies for Business Owners

I’m an entrepreneur, so I can certainly empathize with the roller coaster ride that most business owners have been on since 2020. I often wonder if anyone else is ready to get off this ride and sit on a calm, steady bench for a while? I am prepared for a stable seat and elephant ear at this point myself! We don’t know what is ahead in 2022. Still, we can share some insights about 2022 advertising strategies to help increase leads to your businesses to weather a continued storm or expand the success you’re experiencing currently.

Media fragmentation continues as you research 2022 advertising strategies.

Media options have been fragmenting for over a decade, and it’s not slowing down in 2022. With more platforms than ever, consumers can find their niche media with ease. While this makes your job as an advertiser daunting, it ensures consumers find tailer-fit media they enjoy, allowing us to better target demographics based on psychographics.

The key to reaching your prospective customers is finding most of them with the best efficiency. Improvements in ad tech have significantly eased the stress of finding niche markets, and with the help of a skilled media buyer, your job searching for the best pool of prospects should be much simpler in 2022.

Podcast advertising inventory is more aggregated and easier to access than ever before.

2022 will be the rise of podcast advertising because now, more than ever, there are vehicles for reaching podcast listeners on a large scale!

Advertisers across the country cheer as these advancements have given access to educated consumers nationwide. The power of audio advertising has always been strong. We’ve seen the evolution of audio marketing from traditional radio to digital radio and podcast streaming, allowing marketers to harness the power of sound and emotion in advertising. Ask us about podcast advertising and how best to scale your audio media plan.

Cord-cutters continue to cut, but streaming services are on the rise, and reaching cord-cutters is easy peasy lemon squeezy!

Yep, you can reach those cord-cutting Millennials, Gen Zers, and even Gen X with the simplicity of OTT and CTV advertising. Paying for consumers that are in your target market eliminates advertising waste. Using data and AI to serve video ads to target markets better is the 2022 video marketing trend we’re most excited about. The AI is the best it’s been, and access to these marketplaces with the help of an experienced media buyer is the key to your TV advertising success in the new year.

2022 advertising strategies

2022 advertising strategies that work.

What are your goals for 2022? Are you looking to shake up your marketing plan with a better media mix that is more targeted with less advertising waste? We’d love to chat with you about your 2022 advertising strategies. We’re a skilled group of savvy Media Buyers that care about our clients’ success. Our services are no-cost to our customers, and we’d love to have an opportunity to share with you how other business owners like you have utilized our independent media buying service to grow their business.