Leadership// Nice to meet you

"At Thrive, we specialize in Media Buying because we believe advertising is done best with an impartial advisor. To that end, we stay in our lane and perfect it."


President / Owner / Media Director

Robin Rucinsky

With 18 years of experience, Robin shines as a seasoned Media Buyer, skillfully managing multimillion-dollar advertising investments for Thrive Advertising's clients. Her reputation thrives on dedicated advocacy for businesses and organizations, helping them craft optimal Paid-Media strategies within their existing budgets.

Robin's career commenced 18 years ago in ad sales at one of the largest U.S. media companies, laying the groundwork for her eventual creation of Thrive Advertising in 2008. Armed with a Bachelor’s Degree in Communications from the University of Washington, she enriched her skills through postgraduate studies at Cornell University’s renowned Digital Marketing Program in 2019. Her completion of B School in 2020 showcases her commitment to ongoing education, enabling her to stay agile amid industry transformations.

Thrive Advertising stands as a testament to Robin’s unswerving dedication and entrepreneurial vigor. The agency is recognized as a City of Seattle women-owned business, endorsed by the Department of Enterprise Services, and is in the process of achieving OMWBE Certification.

Now, here’s the heartwarming twist: Robin isn’t just a great entrepreneur. She's a remarkable mom of four. Yes, you read that right! Even as she's led the Thrive Advertising charge for an impressive 14 years, her most cherished role is that of a devoted mother. This wouldn't be possible without her supportive husband, who is known as "Super Dad" by everyone who meets him.

Sr. Project Manager

Danielle Schafer-Gardner

With over 18 years of versatile marketing experience rooted in an understanding of the creative agency setting, Danielle brings a wide-angle marketing lens to Thrive’s advertising niche. Danielle’s first-hand knowledge drives an organizational approach to understand clients’ pressure points and translates into many of the internal operational systems that are in place at Thrive.

With a professional background built upon developing comprehensive marketing strategies, brand, and execution plans, her industry street cred ranges from clients such as multi-million dollar high-rise developments, luxury hospitality destinations, and well-respected non-profits.

A Gonzaga alum, you'll find Danielle rooting for the Zags in her March Madness bracket. Danielle also has a Master's Degree in Legal Studies (MLS) from Seattle University School of Law, focused on Compliance and Risk Management. Keen on data privacy advocacy, her recent focus has been on data privacy in ad tech. Danielle is a dynamic addition to the Thrive Advertising leadership team.