Media Buying FAQ’s

A Media Buyer is a professional manager of advertising budgets. Akin to a financial advisor who would help you determine how to invest your savings. A Media Buyer (sometimes called a Media Trader or Media Planner) professionally manages your advertising budget allocation, executes advertising orders, and manages the success and delivery of your paid media purchases. Skilled at knowing how to reach demographics efficiently and effectively, a Media Buyer will take your ad dollars and make them work harder and smarter.
  • Identify where to place your ads

    Which media aligns best with your demographic? What type of advertising will produce the greatest ROI? With Thrive on your team, we’ll provide solutions even before these questions arise.

  • Leverage collective ad spend

    We have relationship with medias nationwide. This translates into our ability to negotiate the most efficient and effective advertising buys possible. With our agency collective buying power, we get better rates, more added value and fantastic results.

  • Negotiate advertising investments

    Buying advertising every single day keeps our negotiation skills razor-sharp. Knowing the competitive media landscape inside and out allows us to scrutinize every media proposal more clearly. Every media value is not created equal, and we know an apples to oranges and a red flag when we see it.

  • Traffic ads and track creative submissions

    Thrive creates cloud-based creative calendars for each client so the specs and deadlines are easily trackable and all ad trafficking is transparent and simple.

  • Monitor ad campaign success

    Conversion goals, ROAS, CTR, CPM, CPC, VCR, Nielsen, and ComScore Ratings are just a few ways to monitor ad campaigns. But do rating points or impressions = revenue? Through the duration of the many facets of your complex campaign, we’ll work with your team to ensure they see tangible results.

  • Hold media companies accountable

    Accountability in advertising is critical. We ensure the media companies stand behind what they sell by using guaranteed viewable impressions, setting conversion goals, and monitoring audience engagement. We are on it daily, so you don’t have to be.

  • Cloud-based easy to read campaign Metrics delivered to your inbox monthly

    Expect digestible monthly metrics and detailed reporting where you can see how your advertising investments performed.

  • Reconcile invoices and provide single point billing

    We will save you considerable time every month with single-point invoicing when placing multiple media buys. We reconcile each invoice to ensure complete delivery and accountability from the media companies while providing a monthly invoice for the client from Thrive. Hands down, this may be what our clients love most about us.