Media Buying FAQ’s

A person who strategically plans advertising investments, purchases airtime and ad space for clients (also know as a media buy), and also manages the media buy(s) after they are placed to ensure proper delivery, tracking and performance of what was negotiated.
  • Identify where to place your ads

    Which media aligns best with your demographic? What type of advertising will produce the greatest ROI? With Thrive on your team, we’ll provide solutions even before these questions arise.

  • Leverage collective ad spend

    We have relationship with medias nationwide. This translates into our ability negotiate the most efficient and effective advertising buys possible. With our agency collective buying power, we get better rates, more added value and fantastic results.

  • Negotiate advertising investments

    Buying advertising every single day keeps our negotiation skills razor sharp. Knowing the competitive media landscape inside and out, allows us to scrutinize every media proposal with greater clarity. Every media value is not created equal and we know an apples to oranges and a red flag when we see it.

  • Traffic ads and monitor effectiveness

    CTR, CPM, CPC, Nielsen Ratings, Arbitron, these are just a few ways to monitor ad campaigns. But do rating points = revenue or increased applicants? Through the duration of the many facets of this campaign, we’ll work with your team to ensure you are seeing tangible results.

  • Hold media companies accountable

    Impressions, rating points, guaranteed clicks, posts, and engagement. At Thrive, we are on it daily so you don’t have to be. Expect digestible monthly metrics and detailed reporting where you can see how your advertising investments performed.

  • Reconcile invoices and provide single point billing

    When placing multiple media buys, Thrive will save you considerable time every month with single point invoicing. Hands down, this may be what our clients love most about Thrive.