Media Buying FAQ’s

What is a Media Buyer?

A Media Buyer is a professional planner of advertising budgets. Skilled at knowing how to reach demographics efficiently and effectively, a Media Buyer will take your ad dollars and make them work harder and smarter. Akin to a financial advisor who would help you determine which funds to invest your retirement savings in, our unbiased buying service plans your advertising budget allocation, executes your media order on your behalf and manages the ad buys after they’re placed to ensure the proper delivery of your media purchase.

What is an “ad buy”, or media buying?

An ad buy is your order for advertising space with a media company. Media buying refers to the purchase of advertising inventory in all forms of media. We buy Traditional Media like TV, radio, buses, billboards, and print. We also purchase Digital Media like Programmatic Display, which includes Remarketing and Prospecting, social, display ads, mobile ads, Connected and Programmatic TV, OTT, and Programmatic Video.

Why would I hire a media buyer instead of purchasing ads on my own?

You probably don’t choose your retirement allocation without consulting with an expert. Likely you let your CPA do your taxes. When writing contracts, you hire an attorney, and when allocating an advertising budget, smart marketers and business owners use a professional Media Buyer.

They do this because a Media Buyer’s full-time job is to buy advertising. Therefore, we have experience allocating millions of ad dollars and have had discussions with hundreds of owners and marketers who’ve disclosed what advertising works and what doesn’t.

We lend you the experience of others who have gone before you and have learned harsh lessons about media investing. Our volume purchasing provides you with lower rates and better placement.

Our full-time management of your media buy ensures full delivery and reconciliation of media invoices so that you don’t have to worry about the media companies making mistakes on your bills or intentionally selling you something you don’t want or need.

Why should I choose Thrive?

Thrive was founded in 2008 by a media sales superstar! Robin was the up and coming, top new business exec at KOMO and won award after award for selling media space to advertisers and ad agencies. Her training and experience gave her a front-row seat to the world of media investing. She saw a need to be met for marketers and business owners to understand how to invest their advertising budgets without an unbiased advisor.

For the past 11 years, Robin has led her team with one goal in mind: providing a business service that gives value and dramatically increases ROI.

Our experience in Traditional Media, combined with our education and experience in the Digital Media world, is what allows us to be extremely competitive Media Buyers. Robin’s completed the prestigious Cornell University Digital Marketing Program and invested millions of advertising dollars for our clients who all sing our praises.

Our testimonials are our best sales pitch. Adding us to your team gives you an edge over your competition that will boost your sales and directly impact your bottom-line.

How much does hiring a Thrive media buyer cost?

Hiring Thrive adds no cost to your marketing budget. We don’t have fees or retainers. We make an industry-standard commission of the overall ad buy and we are compensated with the same percentage on all ad buys, so we don’t have a financial incentive to place your ad dollars with one media company over another. We keep our overhead low and focus on being a master of media buying, instead of trying to be a jack of all trades with high overhead and fancy office space.

How does Thrive protect my advertising dollars?

We manage your media buys with laser focus. Combing through invoices and delivery reports with a fine-tooth comb, managing the ad buys is a part of our full-time media buying job. Our focus on ensuring accurate delivery is paramount to our success as a media buying company, and we take the responsibility very seriously.

Holding the media companies accountable for what they sell you is critical. What would you do if you bought a (:30) spot in a Seahawks game and the delivery was half what you expected? Would you know how to hold the media companies’ feet to the fire? We do! We’ve got you covered and are ready to protect your investments.

Identify where to place your ads
Which media aligns best with your demographic? What type of advertising will produce the greatest ROI? With Thrive on your team, we’ll provide solutions even before these questions arise.
Leverage collective ad spend
We have relationship with medias nationwide. This translates into our ability to negotiate the most efficient and effective advertising buys possible. With our agency collective buying power, we get better rates, more added value and fantastic results.
Negotiate advertising investments
Buying advertising every single day keeps our negotiation skills razor sharp. Knowing the competitive media landscape inside and out, allows us to scrutinize every media proposal with greater clarity. Every media value is not created equal and we know an apples to oranges and a red flag when we see it.
Traffic ads and monitor effectiveness
CTR, CPM, CPC, CPP, VTR, completion rates, these are just a few ways to monitor ad campaigns. But do rating points, clicks and impressions = revenue? Through the duration of your ad campaigns, we’ll work with your team to ensure you are seeing tangible, measurable results.
Hold media companies accountable
Impressions, rating points, guaranteed clicks, sponsored posts, and engagement. At Thrive, we are managing your ad buys daily so you don’t have to. Expect digestible monthly metrics and detailed reporting where you can see how your advertising investments performed.
Reconcile invoices and provide single point billing
When placing multiple media buys, Thrive will save you considerable time every month with single point invoicing and reconciliation services. Hands down, this may be what our clients love most about Thrive.

Media Buying FAQ’s

Identify where to place your ads

Leverage collective ad spend

Negotiate advertising investments

Traffic ads and monitor effectiveness

Hold media companies accountable

Reconcile invoices and provide single point billing