Media Buying FAQ’s

An ad buy is your order for advertising space with a media company. Media buying refers to the purchase of advertising inventory in all forms of media. We buy Traditional Media like TV, radio, buses, billboards, and print. We also purchase Digital Media like Programmatic Display, which includes Remarketing and Prospecting, social, display ads, mobile ads, Connected and Programmatic TV, OTT, and Programmatic Video.

You probably don’t choose your retirement allocation without consulting with an expert. Likely you let your CPA do your taxes. When writing contracts, you hire an attorney, and when allocating an advertising budget, smart marketers and business owners use a professional Media Buyer.

They do this because a Media Buyer’s full-time job is to buy advertising. Therefore, we have experience allocating millions of ad dollars and have had discussions with hundreds of owners and marketers who’ve disclosed what advertising works and what doesn’t.

We lend you the experience of others who have gone before you and have learned harsh lessons about media investing. Our volume purchasing provides you with lower rates and better placement.

Our full-time management of your media buy ensures full delivery and reconciliation of media invoices so that you don’t have to worry about the media companies making mistakes on your bills or intentionally selling you something you don’t want or need.

Thrive was founded in 2008 by a media sales superstar! Robin was the up and coming, top new business exec at KOMO and won award after award for selling media space to advertisers and ad agencies. Her training and experience gave her a front-row seat to the world of media investing. She saw a need to be met for marketers and business owners to understand how to invest their advertising budgets without an unbiased advisor.

For the past 11 years, Robin has led her team with one goal in mind: providing a business service that gives value and dramatically increases ROI.

Our experience in Traditional Media, combined with our education and experience in the Digital Media world, is what allows us to be extremely competitive Media Buyers. Robin’s completed the prestigious Cornell University Digital Marketing Program and invested millions of advertising dollars for our clients who all sing our praises.

Our testimonials are our best sales pitch. Adding us to your team gives you an edge over your competition that will boost your sales and directly impact your bottom-line.

Hiring Thrive adds no cost to your marketing budget. We don’t have fees or retainers. We make an industry-standard commission of the overall ad buy and we are compensated with the same percentage on all ad buys, so we don’t have a financial incentive to place your ad dollars with one media company over another. We keep our overhead low and focus on being a master of media buying, instead of trying to be a jack of all trades with high overhead and fancy office space.
You may not know that advertising salespeople are typically 100% commission only salesman. When a Media Buyer places your ad buys, the commission structure is adjusted to compensate our team. Therefore, the commission is already “baked in” to the ad buy whether you buy directly from a media company or you have us act as your unbiased media advisor advocating for you. We know how to get you more for your investment!

We manage your media buys with laser focus. Combing through invoices and delivery reports with a fine-tooth comb, managing the ad buys is a part of our full-time media buying job. Our focus on ensuring accurate delivery is paramount to our success as a media buying company, and we take the responsibility very seriously.

Holding the media companies accountable for what they sell you is critical. What would you do if you bought a (:30) spot in a Seahawks game and the delivery was half what you expected? Would you know how to hold the media companies’ feet to the fire? We do! We’ve got you covered and are ready to protect your investments.