Media Buying FAQ’s

A Media Buyer is a professional planner of advertising budgets. Skilled at knowing how to reach demographics efficiently and effectively, a Media Buyer will take your ad dollars and make them work harder and smarter. Akin to a financial advisor who would help you determine which funds to invest your retirement savings in, our unbiased buying service plans your advertising budget allocation, executes your media order on your behalf and manages the ad buys after they’re placed to ensure the proper delivery of your media purchase.
  • Identify where to place your ads

    Which media aligns best with your demographic? What type of advertising will produce the greatest ROI? With Thrive on your team, we’ll provide solutions even before these questions arise.

  • Leverage collective ad spend

    We have relationship with medias nationwide. This translates into our ability to negotiate the most efficient and effective advertising buys possible. With our agency collective buying power, we get better rates, more added value and fantastic results.

  • Negotiate advertising investments

    Buying advertising every single day keeps our negotiation skills razor sharp. Knowing the competitive media landscape inside and out, allows us to scrutinize every media proposal with greater clarity. Every media value is not created equal and we know an apples to oranges and a red flag when we see it.

  • Traffic ads and monitor effectiveness

    CTR, CPM, CPC, CPP, VTR, completion rates, these are just a few ways to monitor ad campaigns. But do rating points, clicks and impressions = revenue? Through the duration of your ad campaigns, we’ll work with your team to ensure you are seeing tangible, measurable results.

  • Hold media companies accountable

    Impressions, rating points, guaranteed clicks, sponsored posts, and engagement. At Thrive, we are managing your ad buys daily so you don’t have to. Expect digestible monthly metrics and detailed reporting where you can see how your advertising investments performed.

  • Reconcile invoices and provide single point billing

    When placing multiple media buys, Thrive will save you considerable time every month with single point invoicing and reconciliation services. Hands down, this may be what our clients love most about Thrive.