Media Buying FAQ’s
A Media Buyer is a professional service provider that protects your advertising budget.
Similar to a financial advisor who helps determine how to invest your portfolio, a Media Buyer (sometimes called a Media Trader or Media Planner) professionally manages your advertising budget allocations.
At Thrive, we work on your behalf negotiating with media companies.
Identify where to place your ads
Which media aligns best with your demographic? What type of advertising will produce the greatest ROI? With Thrive on your team, we’ll provide solutions even before these questions arise.
Leverage collective ad spend
We have relationship with medias nationwide. This translates into our ability to negotiate the most efficient and effective advertising buys possible. With our agency collective buying power, we get better rates, more added value and fantastic results.
Negotiate advertising investments
Buying advertising every single day keeps our negotiation skills razor-sharp. Knowing the competitive media landscape inside and out allows us to scrutinize every media proposal more clearly. Every media value is not created equal, and we know an apples to oranges and a red flag when we see it.
Traffic ads and track creative submissions
Thrive creates cloud-based creative calendars for each client so the specs and deadlines are easily trackable and all ad trafficking is transparent and simple.
Monitor ad campaign success
Conversion goals, ROAS, CTR, CPM, CPC, VCR, Nielsen, and ComScore Ratings are just a few ways to monitor ad campaigns. But do rating points or impressions = revenue? Through the duration of the many facets of your complex campaign, we’ll work with your team to ensure they see tangible results.
Hold media companies accountable
Accountability in advertising is critical. We ensure the media companies stand behind what they sell by using guaranteed viewable impressions, setting conversion goals, and monitoring audience engagement. We are on it daily, so you don’t have to be.
Cloud-based easy to read campaign Metrics delivered to your inbox monthly
Expect digestible monthly metrics and detailed reporting where you can see how your advertising investments performed.
Reconcile invoices and provide single point billing
We will save you considerable time every month with single-point invoicing when placing multiple media buys. We reconcile each invoice to ensure complete delivery and accountability from the media companies while providing a monthly invoice for the client from Thrive. Hands down, this may be what our clients love most about us.