Luxury Marketing: Advice to Advertisers Who Run Luxury Marketing Campaigns

We create advertising plans that are targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising.  Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for …

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Smart Marketing During the Coronavirus to Keep Your Business Strong

Thrive Advertising is in the Seattle area, the epicenter of the U.S. COVID-19 outbreak, and we’re very aware of the fear and anxiety that’s taken hold of our country. We want to share some ideas and information about advertising during fear and uncertainty. I started Thrive Advertising in October 2008, right in the heart of the 2008 Presidential Election. I …

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The Savviest Marketers Use Advertising Pixels

Advertising Pixels make the digital marketing world go round. And yet, they are sometimes almost an afterthought of modern marketers. First, you make the marketing plan, build your audience, design your creative, and get the campaign launched. Having the right tracking pixels placed can be almost forgotten. But when you are relying on lookalike targeting and prospecting to find more …

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Sean Hannity Radio Advertising: His Top-Rated, Polarizing Show Actually Work?

Sean Hannity Radio Advertising. Love him or hate him? Want to know if advertising on conservative talk radio works? Quick answer, yep, it sure does! Regardless of your political views, read this blog with an open mind because while we’re talking about advertising strategies involving Sean Hannity, the marketing strategies discussed hold on both sides of the political aisle. Radio …

2020 Digital Advertising Trends: Quick Guide to Programmatic Advertising Glossary

Programmatic advertising is automated digital advertising that optimizes the buying of digital ad inventory. With programmatic advertising, marketers can ensure that their advertising campaign is delivering the most effective ads to the target audience who is most likely to engage or convert. Here is a handy tool we’ve made available to our clients, a 2020 Digital Advertising Trends Glossary. This guide will …

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How to Reach More Qualified Customers with Smarter Marketing

There sure is a lot of enthusiasm heading into 2020 about the economy, and that leads entrepreneurs and marketers to the question, “how do we reach the right customers?” Business owners all across the country are looking for the secret to reaching more qualified prospects with their advertising campaigns. The beauty of marketing strategy in the new year is that …

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Luxury Real Estate Marketing: Sneak preview the spot airing in Seahawks Game

Luxury Advertising Commercial Done Right Anyone catch our client’s debut on Monday Night Football last week? Gorgeous creative by Mark Parrott and the marketing team at Coldwell Banker Bain Global Luxury. Special kudos to Scott Hannaman for his artistic talent. Luxury real estate marketing is one of our favorite categories to work in! I still get giddy when I catch …