We talk to business owners and marketers often who are surprised to learn they’re buying digital advertising all wrong. It’s not their fault. There is so much to do, and the complexity of digital advertising has become overwhelming. What business owner has time to become a digital advertising expert on top of all their other responsibilities? Marketing Directors are creative …
How Media Buyers Help Marketing Directors Without Replacing Them
The role of the marketing director is both exciting and demanding. Responsible for shaping a brand’s vision, managing strategies, and delivering measurable results, marketing directors are the strategic architects of their organizations. But even the most seasoned marketing directors can benefit from a strong partnership—and that’s where a skilled media buyer can become a vital asset. Here’s how media buyers …
What Is Media Buying? A Beginner’s Guide to Paid Advertising
When businesses want to reach their target audience, one of the most effective strategies is media buying. It’s a term you’ve likely come across, but what exactly does it mean? In this beginner’s guide, we’ll break down the essentials of what is media buying and how it plays a pivotal role in paid advertising campaigns. What Is Media Buying? …
The Rise of Podcast Advertising: Why Brands are Tuning In
Podcasts have emerged as one of the most engaging and rapidly growing mediums for content consumption. With over 100 million podcast listeners in the United States as of 2023, the medium offers brands a unique opportunity to connect with highly targeted and loyal audiences. Podcast advertising has become a cornerstone for marketers looking to build trust, drive conversions, and achieve …
Advertising in Live Sports: The Power of Engagement During March Madness
Sports remain a goldmine for brands seeking to reach large, engaged audiences. Among these events, few can rival the excitement and cultural significance of March Madness—the NCAA Men’s Basketball Tournament. Spanning three weeks and featuring 67 high-stakes games, March Madness draws millions of passionate viewers, offering advertisers an unparalleled opportunity to connect with consumers. However, to truly succeed in this …
Maximizing Co-Op Advertising Dollars for Your Business
Co-op advertising is a powerful yet often underutilized strategy that can significantly reduce advertising costs and amplify reach. By partnering with manufacturers or vendors who offer co-op advertising programs, your business can tap into shared marketing budgets to promote products and services while boosting your visibility. Here’s how to start maximizing Co-Op Advertising dollars and ensure your campaigns deliver the …
9 Marketing Tactics to Boost Furniture Store Sales
Furniture stores face unique challenges in 2025. With customers having access to endless options online and in-store, crafting effective advertising strategies is essential to draw attention and drive sales. Below are tried-and-true advertising tactics to boost furniture store sales and elevate your visibility and impact. 1. Highlight What Makes Your Store Unique Identify and feature your unique selling proposition …
Cracking Down on Ad Fraud: Preventing Digital Advertising Dollars from Being Wasted on Bots and Spoofing
For over a decade, our team has been buying programmatic advertising. Over those years, we’ve fine-tuned the process to get our clients the most significant ROI possible with the least amount of wasted advertising dollars while cracking down on ad fraud. We use AI, proprietary tools, and unique subscriptions to provide our clients with the best media-buying service possible. Digital …
Affluent Adults 50+ Advertising Strategies
To reach affluent adults over 50, your advertising campaign strategy must be aligned with their values, preferences, and media habits. Here are some proven approaches: 1. Embrace Traditional Media Affluent adults over 50 are likelier to engage with traditional media than younger demographics. – Television: Cable networks with quality programming or news channels attract this demographic. – …
Why 2025 Will See a Resurgence in Traditional Advertising
The digital advertising landscape has experienced seismic shifts over the past few years, and 2025 is poised to be a turning point. While digital advertising has dominated for over a decade, traditional advertising tactics are making a notable comeback. Resurgence in Traditional Advertising isn’t a rejection of digital platforms but a reaction to the challenges plaguing the digital ad ecosystem—ranging …