picture of marketing to rich people 2019

Affluent Demographics: How to Reach Your Target Audience with Smarter Marketing

As Media Buyers, we help advertisers strategically reach their target customers.  We refer to target customers as “Demographics” in the marketing world. Our job as Media Buyers exists to help business owners and marketers create strategic advertising plans designed to reach people that are most important to them; many times, that is an affluent demographic. We’re known for successfully reaching …

Robin Rucinsky Media Buyer Seattle

Proven Ways to Reduce Your Facebook Ad CPM

Our company President, Robin Rucinsky, was recently a contributor to a fantastic report about reducing digital advertising CPMs. CPM stands for Cost Per Thousand, the cost you pay per 1,000 impressions of your ad. In this article, 25 digital marketing experts share 11 proven strategies to reduce your Facebook Ad CPM. Robin’s recommendation is Tip #2, along with the inside …

advertisers love pandora radio

The secret reasons advertisers love Pandora Radio

Here are four reasons to love Pandora Radio advertising Advertisers love Pandora Radio for many reasons. Let’s start with #1. 1) No clutter. Pandora serves only four minutes of ads per hour. Traditional radio serves about 16 minutes, more than 25% of the hour! Yikes. 2) Pandora users are logged into their account when they listen. Users are required to …

remarketing

The Very First Marketing Tactic You Absolutely Must Have Going At All Times: Remarketing

First things first, Remarketing. So you want to start advertising your business, and there are more options than you can wrap your head around. Start with Remarketing. Remarketing is serving banner ads to people who visit your website after they leave. Remarketing, sometimes called Retargeting, is the lowest hanging fruit in marketing. Do not miss this opportunity. Remarketing builds a …

Media Planner Vs Media Buyer

Media Planner vs Media Buyer: Do You Know the Differences?

Many marketing and business people wonder what the difference between a Media Buyer and Media Planner is. In a traditional sizeable creative agency environment, there are often separate roles for the Media Planner vs Media Buyer. A Media Planner is typically responsible for analyzing data to ensure that advertising campaigns reach the right demographic most efficiently. These folks assess the …

seattle media buyer robin rucinsky

What You Need to Know About the Ad Market Recovery from Coronavirus Shock

Well, I’m glad I’m not the only one who has watched more TV this past seven weeks than I have in the past seven years. The ratings are in, and it’s not just the TV news networks that have sky-high Nielsen ratings! It’s HGTV and Food Network too. And Netflix, Prime Video, Disney +, and all the media, actually! Nothing …