In our fast-paced digital era, where online opportunities abound, local businesses require more than a physical presence to thrive. Introducing the media buyer, a professional who has the potential to redefine the trajectory of local businesses by expanding their reach and influence. In this article, we’ll delve into the pivotal role a media buyer plays in supporting local businesses and …
Digital audio advertising uses digital technology to deliver audio ads to listeners. This can include a variety of formats, such as streaming audio, podcasts, and radio ads delivered over the internet. Many people listen to digital audio daily but don’t know the industry term. They listen to Spotify, Pandora, podcasts, SiriusXM, digital radio, etc. What do you listen to? It’s …
In a world driven by financial aspirations and economic ambitions, the choice of where to entrust one’s hard-earned money is of paramount importance. While traditional banks have been the go-to option for many, there exists an alternative that is steadily gaining recognition and popularity: credit unions. These community-focused financial institutions have a unique value proposition, and the key to their …
The world of casino advertising is a dynamic and highly competitive arena where creativity and strategy come together to captivate audiences and drive revenue. In this blog, we will delve into the captivating world of casino advertising, exploring the techniques, regulations, and the ever-evolving landscape of promoting casinos. The Casino Advertising Landscape The casino industry is known for its lavish …
In the diverse landscape of American media, the importance of reaching different cultural and linguistic demographics cannot be overstated. Spanish-speaking communities in the United States represent a significant and growing portion of the population, and advertisers have recognized the need to engage with this audience effectively. Telemundo and Univision, two of the leading Spanish-language television networks in the U.S., play …
In the high-stakes world of political campaigns, every dollar counts, and every message needs to reach the right audience. This is where the role of a Political Advertising Media Buyer becomes critical. They are the unsung heroes behind the scenes, responsible for ensuring that a candidate’s message is seen and heard by the right people at the right time. In …
Privacy in advertising has become a hot-button issue in recent years, driven by concerns about data breaches, consumer rights, and evolving regulations. State governments, in particular, have taken significant steps to protect individuals’ privacy online. In this blog, we’ll explore the landscape of privacy in advertising and provide guidance on how to stay compliant with state regulations. The Changing Landscape …
In today’s digital age, protecting personal data has become a paramount concern for individuals and organizations. The General Data Protection Regulation (GDPR) stands at the forefront of this effort, reshaping how data is handled and reinforcing the rights of data subjects. In this comprehensive guide, we will delve into the intricacies of GDPR, exploring its key principles, implications, and steps …
The Demise of Third-Party Cookies The digital advertising landscape is undergoing a profound transformation with the phasing out of third-party cookies. As privacy concerns grow and regulatory changes like GDPR and CCPA take hold, advertisers must adapt to this new reality. This blog post will explore strategies and approaches for how to successfully manage digital advertising without cookies. Third-party cookies …
You want to know how to reach affluent audiences. You’ve landed in the right place! Today’s blog is about reaching a niche audience of Chinese Americans and the greater Asian American demographic. Chinese Americans’ median household income is $85,229, compared with the general market Americans’median household income of $63,922. Taiwanese Americans have an even higher income as one of the …
OTT advertising is advertising through video ads on any device you stream video content. These ads, if bought correctly, only run in long-form video programs, which we call Full Episodic Programming or FEP. FEP is a fancy way of saying that your ads stream in full-length TV shows or movies, not in a short cat video. OTT ads are not …