Luxury Marketing: Advice to advertisers who run luxury marketing campaigns

We market to many demographics. Demographics are how marketers categorize customer segments. By using statistical characteristics of human populations, advertisers identify a target audience that they want to advertise to.  Since our core service, media buying and planning, requires us to be experts at identifying the best media channels for reaching specific demographics, we have to use data, research, experience …

Broadcast TV advertising in 2019

We recently posted a blog on Cable television advertising. To explain how Cable advertising works, we had to contrast it to Broadcast television advertising. As promised, this is the blog post that explains the value of Broadcast TV advertising and why an advertiser would use it in their media plan for 2019. My background is in Broadcast TV sales. I …

Revealed: How to use Virtual Reality advertising and Augmented Reality platforms in advertising

Emerging advertising channels and platforms offer a wealth of opportunities! Social media content, mobile apps, and virtual reality advertising apps require an investment of time and money. However, will they help your digital marketing efforts? VR and AR (virtual reality and augmented reality) marketing are part of the future of advertising. We’ve studied how these new channels will play a …

Wanna sneak peek of our media buying strategy for the world’s largest putting tournament

This spot aired in 20 states and 64 markets! Our client presents the BIGGEST putting tournament in history, in Las Vegas. The Major Series of Putting allows anyone to compete and get paid like a pro! We are just wrapping up the creation of their 2019 media plan! So, make sure to keep an eye out on the Golf Channel. …

All you need to know about Programmatic Marketing

Remarketing and Prospecting Programmatic Ads Programmatic Marketing confuses a lot of marketers. Many of our customers were confused before they started working with us. There are a lot of media companies selling Programmatic Advertising. But how do you know you pick the right one? Lucky for you, we’ve done all the research and vetting for you! We’ll share some info …

This one marketing mistake is costing you thousands

Over the past decade we’ve had the privilege of working with countless Marketing Managers. One of the things we enjoy the most is getting to know each of them and learning how they work best. We’ve learned a lot from our clients. They provide us opportunities to learn alongside them while discussing marketing challenges and we find that those experiences …

What everyone ought to know about Millennial Marketing

We know how to make advertising campaigns work over here especially when it comes to Millennial Marketing. Millennial Moms are a demographic specialty of ours. Marketing Tip: If you’re marketing to moms, Millennial or GenX , think BUSY. Moms are busy! So how do you reach moms on the go? We have so many ideas! We’ll help you! Moms are buying things all. the. time. Big things and little …

How to beat the fear of not having enough

You want to know the one secret to beating the fear of not having enough? It may surprise you. It’s too simple. So many business owners have fears. Can you relate? What if: a contract doesn’t renew? the economy changes? you have to go back to the corporate world? there’s not even a job in the corporate world for you …

A secret of successful entrepreneurs

This blog is so short it will take you less time to read than grabbing a coffee, but it could be perspective changing for you and just what you needed to read today.   Identify what your entrepreneurial goals are and stay focused on them. Believe in yourself. Don’t let others’ goals, successes or failures take your eyes off of your own …