As a media buyer who’s spent years allocating budgets across platforms, I’ve watched the math change—and not in favor of the old defaults. Google used to feel like the unavoidable default. Meta was the other half of the “must-run” duopoly. Today, both are increasingly expensive, less transparent, and harder for small and mid-sized businesses to use effectively. That’s why I’m …
A recent report from The Epoch Times delivered a wake-up call that every business owner, marketer, and advertiser needs to hear: bots now make up more than half of all internet traffic. You need Professional Media Buying now more than ever before! According to Imperva’s 2026 Bad Bot Report, 53% of web traffic in 2025 came from bots. Cloudflare’s real-time data shows the …
NO. Hard No. N.O. Nope. Nadda. I’ll tell you why. Let’s talk about media buyers first. We need a series of blog posts about why AI will not replace marketing people and we should go through each role within a marketing department blog by blog. Don’t let the non-stop media loop of AI news get in your head. Humans are …
Every few years in advertising, there’s a moment where you feel the industry shift under your feet. I’ve felt those shifts over and over during the last twenty years—social media exploding, programmatic buying taking over, radio reinventing itself, traditional TV splintering into a thousand little pieces. 2026 is a year of answering the question of why streaming advertising works so …
Every once in a while I’ll be sitting with a business owner, and they’ll lean in a little and say something like, “Okay… but does anyone actually listen to the radio anymore? Does radio advertising still work?” And I always smile, because I’ve been hearing versions of that question for, oh… about twenty years now. And yet, radio keeps doing …
In advertising, creativity and strategy are inseparable. While creative agencies excel at crafting engaging narratives and stunning visuals, the success of these campaigns often depends on their strategic delivery. A skilled, experienced media buying team can elevate creative efforts by ensuring they reach the right audience at the right time. Whether introduced to clients as a trusted partner or operating …
Streaming TV, or Connected TV (CTV) and Over-the-Top (OTT) advertising, has transformed how brands reach audiences. With U.S. adults spending over 60% of their TV time on streaming platforms and CTV ad spend projected to hit $38 billion by 2026, selecting the right streaming TV inventory is vital for campaign success. However, the complexity of the CTV advertising landscape can …
Advertising to affluent demographics and effectively reaching these coveted audiences with a luxury marketing message requires more than a big budget—it demands expertise. At Thrive Advertising, our media buyers leverage 20 years of experience to connect advertisers with high-value demographics: Older Millennials (35–44), Gen X (45–60), and Boomers (61–79). These groups hold the lion’s share of U.S. wealth in 2025, …
The Streaming TV Advertising options for businesses and marketers have transformed within the past few years, offering a dynamic mix of advertising opportunities that cater to diverse marketing goals. For media buyers, understanding the nuances of these options, such as Connected TV (CTV) versus programmatic video (HUGE difference!), and the value of partnering with reputable media companies versus resellers is …
Assisted living advertising strategies and marketing active adult communities are becoming sought-after expertise as the senior living industry grows with an aging population. It requires a thoughtful approach to reach the right audience because it isn’t just about filling vacancies—it’s about connecting with potential residents and their adult children, both typically over 50, in a way that resonates with their …