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Does Cable TV Advertising actually work?

With so many media options, advertisers are more confused than ever about the options available in both traditional and digital advertising. As a niche advertising agency, our core offering is the service of media buying which means we professionally invest advertising budgets. Some of those advertising investments are made via cable TV advertising. Since our entire company’s purpose is to …

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Here’s the Scoop on the Media We Buy Most

Much like you lean on the wisdom and experience of a trusted adviser to invest your personal money, working with our media buying team puts your advertising dollars in a powerful position. Thrive’s digital and traditional media buying services were created to bring you years of insider knowledge, through in-the-trenches experience in media sales. Uniquely positioned with “backstage pass” knowledge, …

Luxury Marketing: Advice to Advertisers Who Run Luxury Marketing Campaigns

We create advertising plans that are targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising.  Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for …

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What Do TV Ads Cost in Seahawks, Mariners, and Huskies Games?

Football is finally here with Training Camp just kicking off this week and the first game is in two weeks! You may have searched for some advertising avails in preseason TV and game day radio broadcasts. If you’re interested in pricing, we’re here for you! Many advertisers want to know what a commercial cost in a Seahawks game. The answer …

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Our Media Buyer’s secret strategy for how to advertise to Microsoft and Amazon employees

Have you been wondering how to reach tech professionals who work at Microsoft, Google, Amazon, or Facebook in the Seattle and Bellevue areas? Here’s a couple of tips on how to advertise to Microsoft employees. Everyone wants to target their ads to reach the affluent tech demo. What advertiser doesn’t want their ads in front of a group of people …

Influencer Marketing, Native Advertising, Sponsored Content: What’s the Difference?

As if the world of paid media wasn’t complicated enough we now have a giant category of new advertising opportunities like Influencer Marketing, Sponsored Content, and Native Advertising. These Native Advertising opportunities might be new concepts to you, and the easiest way to understand them is to think of what was once called an Advertorial or hiring an advertising Spokesperson.  …

Startup Advice from 5 Female Entrepreneurs

While Thrive is not a startup, (we’re celebrating 11 years in business!), I was recently interviewed by Lendio for this article, 5 Female Entrepreneurs Share Startup Advice for Women. As a Seattle female entrepreneur, I love connecting with our business owners and leaders in the business world. Iron sharpens iron, and surrounding yourself with other business minded visionaries makes you …

2019 Facebook Advertising Tips: 5 Easy Ways to Make Facebook Ads More Powerful

The customization potential of Facebook Ads is vast, and even the most skilled marketers can sometimes feel overwhelmed. Whether you own your own business or are a part of a marketing team here are some 2019 Facebook advertising tips that will help you optimize your campaigns, yield stronger results and maximize ROI. Retargeting is Your Friend On average Retargeting campaigns …

Digital Marketing Conference: Digital Summit Seattle 2019 Takeaways

Last month Digital Summit Seattle, a digital marketing conference, came to town and descended upon the Washington State Convention & Trade Center in Downtown Seattle. This two-day event provides a meeting of the minds to discuss the current and future digital marketing landscape for a wide range of companies and organizations — including national brands, CPG, agencies, service providers, technology …

Does Broadcast TV Advertising actually work?

We recently posted a blog on Cable television advertising. To explain how Cable advertising works, we had to contrast it to Broadcast television advertising. As promised, this is the blog post that explains the value of Broadcast TV advertising, why an advertiser would use it in their media plan for 2019 and tips for how to buy Broadcast TV advertising. …