advertising to affluent demographics

Advertising to Affluent Demographics: How to Reach Wealthy Millennials, Gen X, and Boomers

Advertising to affluent demographics and effectively reaching these coveted audiences with a luxury marketing message requires more than a big budget—it demands expertise. At Thrive Advertising, our media buyers leverage 20 years of experience to connect advertisers with high-value demographics: Older Millennials (35–44), Gen X (45–60), and Boomers (61–79). These groups hold the lion’s share of U.S. wealth in 2025, …

Streaming TV Advertising Options for Maximum Impact

The Streaming TV Advertising options for businesses and marketers have transformed within the past few years, offering a dynamic mix of advertising opportunities that cater to diverse marketing goals. For media buyers, understanding the nuances of these options, such as Connected TV (CTV) versus programmatic video (HUGE difference!), and the value of partnering with reputable media companies versus resellers is …

Assisted Living Advertising Strategies marketing active adult communities media buyer

Assisted Living Advertising Strategies and Marketing Active Adult Communities

Assisted living advertising strategies and marketing active adult communities are becoming sought-after expertise as the senior living industry grows with an aging population. It requires a thoughtful approach to reach the right audience because it isn’t just about filling vacancies—it’s about connecting with potential residents and their adult children, both typically over 50, in a way that resonates with their …

top media buyer in seattle

Searching for a Top Media Buyer in Seattle?

Why Your Business Needs a Top Media Buyer Strategic media buying is essential for businesses looking to maximize their advertising ROI. Whether you need TV, radio, print, or outdoor advertising, working with an experienced media buyer ensures your ad budget is spent wisely. If you’re searching for a top media buyer in Seattle, Thrive Advertising, led by Robin Rucinsky, is …

Professional Media Buyers

6 Critical Reasons Marketing Directors Should Always Have Professional Media Buyers

With such a cluttered digital landscape, getting your brand in front of the right people is more complicated than ever. As a business owner or marketing director, juggling a dozen priorities—strategy, product, team management—advertising often feels like a beast you should tame but can’t quite wrangle. That’s where professional media buyers steps in. They’re not just an extra pair of hands; they’re …

advertising on talk radio

Why Advertising on Talk Radio Remains Effective (And How to Make It Even Better)

In a world of fleeting TikTok trends and algorithm-choked digital ads, talk radio stands tall in 2025. It’s not just hanging on—it’s thriving, delivering loyal listeners, trust, and a clear signal through the noise. It’s a cost-effective, high-impact channel for business owners and marketing directors that’s too potent to ignore. Here’s why advertising on Talk Radio works, how to amp …

Is Programmatic Digital Advertising a Smart Idea? (Hint: You Need a Professional Media Buyer to Make It Work)

Programmatic digital advertising—where ad space is snapped up through automated, data-driven platforms—has taken the marketing world by storm. It’s fast, it’s scalable, and it’s everywhere. But is it effective? The short answer: yes, when done right. The longer answer reveals why hiring a professional media buyer is non-negotiable if you want to turn this tech into a profit engine rather …

media buying in seattle downtown seattle

What Is Media Buying? How to Make Smarter Marketing Investments in Seattle  

If you’re a business in Seattle looking to maximize your advertising budget, understanding media buying is essential. Whether you’re running digital ads, TV commercials, or out-of-home (OOH) ads like billboards and transit placements, effective media buying in Seattle ensures your message reaches the right audience at the right time—without overspending.   In this guide, we’ll break down the media buying …

advertising strategies for credit unions

Effective Marketing and Advertising Strategies for Credit Unions  

Marketing a credit union requires a distinct approach compared to traditional banks. Credit unions operate on a member-first philosophy, emphasizing community engagement, personalized service, and financial empowerment. Credit unions must leverage targeted marketing and advertising strategies to attract new members and strengthen relationships with existing ones. One key component of a successful campaign is working with a skilled media buyer—especially …