Combating Digital Advertising Fraud

Combating Digital Advertising Fraud: Strategies and Why You Need a Media Buyer

In the world of digital advertising, where every click, impression, and conversion counts, there’s a lurking threat that can undermine the integrity of campaigns and drain budgets: digital advertising fraud. From bots masquerading as legitimate users to fraudulent clicks and impressions, the landscape is rife with deceitful practices that siphon resources and distort performance metrics. In this blog post, we’ll …

Advertising Service Businesses

Strategic Tactics: Local Business Advertising Owners Need to Try

In the dynamic landscape of local business advertising, staying ahead requires a strategic blend of traditional wisdom and modern innovation. Here are five key tactics tailored for large locally-owned businesses in 2024: 1. Hyper-Local Targeting: Harnessing the power of advanced geotargeting, large, locally-owned businesses can pinpoint and engage with their most valuable customers in real-time. By leveraging data insights from …

Woman Owned Business Media Buyer

Your Trusted Woman Owned Business Media Buyer for Government Contracts

Government contractors are increasingly seeking media buying companies owned by women that offer expertise, integrity, and a commitment to excellence. Thrive Advertising has been a 100% woman owned business media buyer for the past 15 years. We specialize in both digital advertising channels and traditional media. So if you’re looking for a Woman Owned Business Partner, you’ve come to the …

Media Buyer in the Age of AI

The Vital Role of a Media Buyer in the Age of AI

In today’s digital landscape, where algorithms and AI dominate many aspects of advertising, the role of a media buyer might seem less significant. However, nothing could be further from the truth. The importance of a skilled media buyer has only grown in this era of automation and data analytics. Let’s explore why a media buyer in the Age of AI …

Amazon advertising image

Navigating the Complexities of Amazon Advertising: Why You Need a Media Buyer

In the ever-expanding landscape of e-commerce, Amazon stands as a juggernaut, offering businesses of all sizes unparalleled access to millions of customers worldwide. With such vast potential, leveraging Amazon’s advertising platform has become crucial for brands aiming to thrive in the digital marketplace. However, amidst the myriad of options and strategies, navigating Amazon advertising can be a daunting task. This …

north idaho advertising agency owner and team athol advertising agency

Woman-Owned Media Buying Company

Thrive Advertising is a 100% woman-owned business based in Washington state, serving clients across the United States. Founded in 2009 on a commitment to excellence, Thrive Advertising is not only a city of Seattle self-declared women-owned business but also a recognized entity by the Department of Enterprise Services mini-business program. Additionally, Thrive Advertising is on its journey toward achieving OMWBE …

Traditional Advertising is Making a Comeback

Why Traditional Advertising is Making a Comeback in the Era of Cookieless Digital Marketing

A curious resurgence of traditional advertising tactics has emerged in the ever-evolving advertising landscape, where digital reigns supreme. With the impending demise of third-party cookies and the increasing concerns over data privacy, marketers are revisiting age-old methods to reach their audience effectively. Traditional advertising is making a comeback. The digital advertising ecosystem has long relied on cookies to track user …

white label media buyers seattle

What are White Label Media Buyers?

Let’s talk about the missing piece of the puzzle: media buying. Creative advertising agencies have the creativity, vision, and talent to craft compelling campaigns that captivate audiences – but what about getting those campaigns in front of the right people, at the right time, on the right platforms? That’s where a white-label media buying team like Thrive Advertising comes in. …

traditional tv advertising in 2024

Evolution of Traditional TV Advertising in 2024

Traditional TV viewership has undergone a significant transformation over the past decade. With the rise of streaming services, on-demand content, and personalized viewing experiences, the way people consume television has shifted dramatically. Yet, amidst this digital revolution, traditional TV continues to hold its ground in 2024, albeit with some notable changes. Here are the things to consider with Traditional TV …

marketing managers need media buyers

Marketing Managers Decrease Stress with Trusted Media Buyers

Let’s talk about the stress on Marketing Managers – juggling multiple campaigns, meeting deadlines, wrangling budgets, justifying decisions, and navigating the ever-changing digital advertising landscape. It’s exhausting. You work a lot because you care, and everyone comes to you for the answers. But you could use a break, if we’re being honest. Fear not, because a secret weapon in your …