The Streaming TV Advertising options for businesses and marketers have transformed within the past few years, offering a dynamic mix of advertising opportunities that cater to diverse marketing goals. For media buyers, understanding the nuances of these options, such as Connected TV (CTV) versus programmatic video (HUGE difference!), and the value of partnering with reputable media companies versus resellers is …
Assisted living advertising strategies and marketing active adult communities are becoming sought-after expertise as the senior living industry grows with an aging population. It requires a thoughtful approach to reach the right audience because it isn’t just about filling vacancies—it’s about connecting with potential residents and their adult children, both typically over 50, in a way that resonates with their …
Why Your Business Needs a Top Media Buyer Strategic media buying is essential for businesses looking to maximize their advertising ROI. Whether you need TV, radio, print, or outdoor advertising, working with an experienced media buyer ensures your ad budget is spent wisely. If you’re searching for a top media buyer in Seattle, Thrive Advertising, led by Robin Rucinsky, is …
With such a cluttered digital landscape, getting your brand in front of the right people is more complicated than ever. As a business owner or marketing director, juggling a dozen priorities—strategy, product, team management—advertising often feels like a beast you should tame but can’t quite wrangle. That’s where professional media buyers steps in. They’re not just an extra pair of hands; they’re …
In a world of fleeting TikTok trends and algorithm-choked digital ads, talk radio stands tall in 2025. It’s not just hanging on—it’s thriving, delivering loyal listeners, trust, and a clear signal through the noise. It’s a cost-effective, high-impact channel for business owners and marketing directors that’s too potent to ignore. Here’s why advertising on Talk Radio works, how to amp …
Programmatic digital advertising—where ad space is snapped up through automated, data-driven platforms—has taken the marketing world by storm. It’s fast, it’s scalable, and it’s everywhere. But is it effective? The short answer: yes, when done right. The longer answer reveals why hiring a professional media buyer is non-negotiable if you want to turn this tech into a profit engine rather …
If you’re a business in Seattle looking to maximize your advertising budget, understanding media buying is essential. Whether you’re running digital ads, TV commercials, or out-of-home (OOH) ads like billboards and transit placements, effective media buying in Seattle ensures your message reaches the right audience at the right time—without overspending. In this guide, we’ll break down the media buying …
Marketing a credit union requires a distinct approach compared to traditional banks. Credit unions operate on a member-first philosophy, emphasizing community engagement, personalized service, and financial empowerment. Credit unions must leverage targeted marketing and advertising strategies to attract new members and strengthen relationships with existing ones. One key component of a successful campaign is working with a skilled media buyer—especially …
When planning a traditional television advertising campaign, businesses have two primary options: broadcast TV and cable TV. Each offers unique benefits, and the best choice depends on factors like budget, audience reach, and targeting needs. While broadcast TV provides broad exposure, cable TV allows for more precise targeting through zoning. Understanding the strengths and limitations of both can help advertisers …
We talk to business owners and marketers often who are surprised to learn they’re buying digital advertising all wrong. It’s not their fault. There is so much to do, and the complexity of digital advertising has become overwhelming. What business owner has time to become a digital advertising expert on top of all their other responsibilities? Marketing Directors are creative …