digital marketing tactics

Digital Marketing tactics to beat your competition

What types of Digital Marketing do we offer at Thrive Advertising? All the types. That’s the simple answer. What digital marketing tactics do we deploy most often? Programmatic Advertising is our most commonly executed digital marketing strategy. Why do we love this tactic? Programmatic advertising gives you, the advertiser, the power to deliver personalized, always-on, highly relevant ads to current …

radio advertising in 2022

How to Make Radio Advertising Work in 2022

My husband and I use media very differently. I stream podcasts, digital radio, and audiobooks when I’m at home or in the car. My husband is a radio guy. Radio advertising in 2022 works for my husband, but it doesn’t work for me. It doesn’t work on me because I don’t listen to the radio. My husband though is a …

digital radio advertising

So you want to try digital radio advertising

Digital Radio advertising refers to ads that run anywhere on a digital audio platform. It can mean podcast advertising, digital music subscription advertising (Pandora, Spotify, SoundCloud), or digital radio streaming like iHeartRadio and SiriusXM. We have extensive experience buying digital radio advertising, and one of our go-to products is Pandora Radio, which is owned by SiriusXM. In 2021, the product …

Alternatives to Facebook Advertising

Alternatives to Facebook Advertising for scrappy marketers

Have you been struggling with the Facebook ad “glitches?” You’re not alone. Many changes to Facebook and Instagram’s advertising platform have limited advertiser’s ability to advertise like they use to. These glitches and restrictions lead advertisers to search for alternatives to Facebook advertising, and we’ve got several ideas to share with you. We do buy social media ads, but we’re …

advertisers love pandora radio

The secret reasons advertisers love Pandora Radio

Here are four reasons to love Pandora Radio advertising Advertisers love Pandora Radio for many reasons. Let’s start with #1. 1) No clutter. Pandora serves only four minutes of ads per hour. Traditional radio serves about 16 minutes, more than 25% of the hour! Yikes. 2) Pandora users are logged into their account when they listen. Users are required to …

remarketing

The very first marketing tactic you absolutely must have going at all times: Remarketing

First things first, Remarketing. So you want to start advertising your business, and there are more options than you can wrap your head around. Start with Remarketing. Remarketing is serving banner ads to people who visit your website after they leave. Remarketing, sometimes called Retargeting, is the lowest hanging fruit in marketing. Do not miss this opportunity. Remarketing builds a …

how to advertise to microsoft employees how to market to amazon employees

A Media Buyer’s Secret Strategy for How To Advertise to Microsoft and Amazon Employees

Have you been wondering how to reach tech professionals who work at Microsoft, Google, Amazon, or Facebook in the Seattle and Bellevue areas? Here’s a couple of tips on how to advertise to Microsoft employees. Everyone wants to target their ads to reach the affluent tech demo. What advertiser doesn’t want their ads in front of a group of people …

What is a Media Buyer?

Hi Blog Reader! I’m Thrive’s Lead Media Buyer and I thought I’d answer some questions about what we do at Thrive and why what we bring to the table is so valuable to you as a business owner or marketing director. We believe in the K.I.S.S. theory. Keep. It. Simple. Stupid. So here are simple answers to the most commonly …

amazon advertising alexa

Display & Video 360, Zeta, Amazon Advertising, the Trade Desk. You want scalable access to the market-leading DSPs and we can get it for you.

Demand Side Platforms (DSP) are used to setup and manage programmatic ad campaigns outside of the walled gardens, and across all publisher inventory, connected TV spots, and in-app content. Top DSPs like Amazon Advertising and Google’s Display and Video 360 are sophisticated tools that can set you apart from your competition. To individually access any of the market-leading DSPs, brands …

north idaho advertising agency owner and team athol advertising agency

Large market media experience now available for CDA marketing needs

Coeur D’Alene Advertising Agency We’re expanding and growing and can’t wait to tell you about it! Meet your new CDA marketing professionals. Our expansion allows us to super-serve Kootenai and Bonner Counties as your new North Idaho advertising agency! We’ve grown our local presence in Eastern Washington, which has allowed us to develop new North Idaho relationships! We’re meeting with …

great resignation

Great Resignation: Marketing Available to You Without Hiring Costs

Have you heard of the Great Resignation? Thirty-eight million workers quit their jobs in 2021. That’s a pretty staggering statistic. One area of great need for business owners and companies is marketing help. With Marketing Managers and Marketing Directors resigning across the country, we’ve seen a significant increase in the demand for marketing support. We’re available to meet some of …

spokane advertising agency

New Spokane Advertising Agency with Large Market Media Experience

We’re expanding and growing and can’t wait to tell you about it! While we’ve always had customers across the country and some in Canada, our most recent expansion allows us to super-serve the greater Spokane area! We’re the new Spokane advertising agency you’ve been looking for. We’ve carefully planned to grow our local presence in Eastern Washington, and we’ve officially …

2022 advertising strategies

2022 Advertising Strategies for Business Owners

I’m an entrepreneur, so I can certainly empathize with the roller coaster ride that most business owners have been on since 2020. I often wonder if anyone else is ready to get off this ride and sit on a calm, steady bench for a while? I am prepared for a stable seat and elephant ear at this point myself! We …

MUST HAVE A MEDIA BUYER AGENCY

Why you must have a media buyer on your team

We thought we’d take the time to explain our business’s marketing services because it’s different from what most people think of when they think of an advertising agency. We don’t handle the creative side of advertising, meaning we do not write jingles, create commercials, or design ads. Our job is one of marketing and business strategy. We are more like …