A little mistake that costs Marketing Managers hundreds of thousands of dollars a year

Over the past decade we’ve had the privilege of working with countless Marketing Managers. One of the things we enjoy the most is getting to know each of them and learning how they work best. We’ve learned a lot from our clients. They provide us opportunities to learn alongside them while discussing marketing challenges and we find that those experiences …

Marketing to Millennial Demographics

We know how to make advertising campaigns work over here. Millennial Moms are a demographic specialty of ours. Marketing Tip: If you’re marketing to moms, Millennial or GenX , think BUSY. Moms are busy! So how do you reach moms on the go? We have so many ideas! We’ll help you! Moms are buying things all. the. time. Big things and little things. Diapers to houses, we’re consumers with …

Paying It Forward

Business Tip: Pay it forward . Many religions and philosophies teach the principle of paying it forward. Treating others the way you want to be treated, the Golden Rule, Karma, you reap what you sow, etc. These teachings are consistent throughout cultures and religions because there is great wisdom in them. Paying it forward always comes back. Tithing, donating, volunteering, passing wisdom or mentoring …

Identifying Entrepreneurial Goals

Entrepreneur Tip: Identify what your entrepreneurial goals are and stay focused on them. Believe in yourself. You may want to build the next Microsoft or simply want to earn an income that allows you to live in a good school district and provide organic food for your family. Whatever your goal is, focus on it and stay the course. Don’t let others’ goals, …

Marketing to Everyone is Marketing to No One

Business Tip: Know which customers aren’t right for you. If you’re like me, when you first started your business, there was a tendency to mistakenly think every prospect is a potential customer. Over time though, you realize that a square peg in a round hole doesn’t yield a happy life. Identifying your ideal customers allows you to focus on serving …

Marketing Tip: Think of Email Addresses as Glass Slippers

Thrive Marketing Tip: Maybe I’ve watched too many Disney movies. I do have 3 daughters… But I think of getting customers’ email addresses as collecting glass slippers. The Prince couldn’t have tracked Cinderella down without her glass slipper! It was the only clue he had to figure out who she was. When customers come to your store or business, give them an opportunity to …

Your very own Media Buyer in 2019

Our new customers usually tell us by year end that hiring a Media Buyer was the best decision they made all year! Marketing Managers like you didn’t even know they needed a Media Buyer and here they are, over the moon, about all the time they saved and stress they avoided. No longer stressed out about managing media contracts and …

Media Consumption Metrics: 11 Hours Per Day

If marketers were to believe media consumption metrics, it would seem that people either never sleep or never take their eyes off a device. While it may seem like there is a bit of a harsh truth to these metrics, it’s important to look a little deeper whenever new numbers are published. For instance, GWI recently released data on the average daily …