Below you'll find a list of all posts that have been categorized as “FP-feature”
OTT advertising is advertising through video ads on any device you stream video content. These ads, if bought correctly, only run in long-form video programs, which we call Full Episodic Programming or FEP. FEP is a fancy way of saying that your ads stream in full-length TV shows or movies, not in a short cat video. OTT ads are not …
A media buyer is a professional who is responsible for the negotiation and ongoing management of purchasing advertising space for their clients. This typically involves conducting market research to identify the most appropriate channels for advertising, negotiating rates with media outlets, managing the placement and timing of advertisements to maximize their effectiveness, and making optimizations throughout ad campaigns to increase return on investments. Media buyers may work …
With the latest release of Edison’s Share of Ear study comes the latest on how listening continues to shift to more digital audio listening across satellite, streaming audio, and podcasting. Here are some fun facts that will get you interested in how to advertise in Podcasts: Americans spend an average of 4 hours/day with audio – 4 hours 14 minutes, …