understanding ad fraud tactics

Understanding Ad Fraud and How to Combat It in Advertising Campaigns

Online advertising is essential for brands and businesses looking to reach their target audience. However, the rise of digital advertising has created an equally sophisticated problem: ad fraud. Understanding Ad Fraud is critical to your campaign’s success. Ad fraud siphons billions of dollars from advertisers each year, making it one of the biggest challenges for marketers and businesses. In this …

Eastern Washington Media Buyer Political

Washington State Political Advertising

It’s here! The Washington state political advertising general election’s lowest unit rate window starts on Broadcast TV today, June 22nd, and runs through August 6th. Then, it begins again on September 6th through November 5th. Media companies expect 2024 political spending in the Seattle Market to be around $57 million. Navigating Political Advertising Regulations in Washington State Political advertising in …

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Navigating the Complexities of Amazon Advertising: Why You Need a Media Buyer

In the ever-expanding landscape of e-commerce, Amazon stands as a juggernaut, offering businesses of all sizes unparalleled access to millions of customers worldwide. With such vast potential, leveraging Amazon’s advertising platform has become crucial for brands aiming to thrive in the digital marketplace. However, amidst the myriad of options and strategies, navigating Amazon advertising can be a daunting task. This …