Digital advertising is often a foundational component of any campaign. It allows you to target customers by data segments such as income, location, behavior online, interests, credit data, 1st Party Data and 3rd Party Data. In Programmatic advertising, you can serve ads to users who’ve visited your website and to new people who “look-alike” to your current audience. Most importantly, with increased AI technologies (Artificial Intelligence) you only pay for impressions of qualified, users and reach your target market where they are.