Depending on your state, county, or phase – it may be time to reopen for business. The question that lingers on so many business owners’ minds – how do we get our customers back?
Simply said, reopen for business with awareness.
Since the dawn of marketing, it’s always been about consumer confidence:
- Will the product work for me?
- Will the experience be worth my money?
- What’s my risk?
One of our favorite hospitality clients, Seabrook (a charming Washington coastal beach town) went tongue and cheek on their recent email campaign.
Subject line: Seabrook is ready for you
Opening text: Coast is Clear!
Simple, inviting imagery followed with a clear message:
Queue fantastic headline that instills confidence: The ways we stand out
It goes on to detail six top of mind concerns of potential vacationers, and what they need to know before they book their trip. It highlights what people need right now – a healthy environment, fresh air, and an invitation to a slice of normalcy.
Just less than a week later, this email campaign was followed up with a fantastic piece on our local news with the founder of Seabrook – further detailing safety precautions and measures being taken to make this local getaway desirable and reopen for business:
What’s the takeaway as many reopen for business?
In quarantine, consumer habits and concerns have changed. As Business owners and marketing directors – it’s up to you to bring them back.
To reopen for business after COVID, put everyone’s safety at the top of your priority list, and get the message out.
No matter your industry:
- be proactive
- be adaptable
- be honest
- be transparent from top leadership
And always – advertise.
Because “Doing business without advertising is like winking at someone in the dark, you know what you’re doing but no one else does.”
Give us a call to chat about your marketing strategy for reopening your business.