Why you must have a media buyer on your team

We thought we’d take the time to explain our business’s marketing services because it’s different from what most people think of when they think of an advertising agency. We don’t handle the creative side of advertising, meaning we do not write jingles, create commercials, or design ads. Our job is one of marketing and business strategy. We are more like financial planners and data analysts than we are creatives. As independent media buyers, we see our core mission as helping business owners and marketing decision-makers determine where to most effectively and efficiently place their ads to maximize ROI. Our world is one of numbers, data, and professional experience investing businesses’ advertising budgets. Here’s the scoop on why you must have a media buyer on your team.

must have a media buyer
Media Director, Thrive Advertising, Robin Rucinsky

A media buyer is a professional that knows how to buy advertising better than a business owner or marketer would on their own. As a media buying agency, we have collective buying power that a single company would not have. We buy advertising in large quantities and provide accountability from the advertising companies that is hard to do for a local business.

Our team negotiates advertising purchases, manages creative assets and submissions, monitors the advertising performance by providing monthly reports, and audits media invoices for discrepancies and inaccuracies.

Many business owners do not know that advertising salespeople are virtually always working from a 100% commission-only sales structure. When they learn this is the case, they see why media sales reps are aggressive and sometimes desperate. Our business is attractive to so many entrepreneurs and marketers because our service is offered without fees or retainers. The media companies compensate us for bringing business to them, similar to a mortgage broker or financial advisor.

When buying advertising, an important thing to know is that there is always a commission baked into an advertising purchase. When you use an independent media buyer, the difference is that we have no vested interest in you purchasing from one media company over another. Our compensation is the same regardless of where your investments land.

Therefore, we’re able to objectively make recommendations based on 18+ years of experience and millions of dollars invested with proven track records. When a media buyer places your order, the salesperson at the media company receives a lower commission for handling the transaction, allowing our team to compensate for our time negotiating, monitoring, and auditing the advertising purchases.

If you’d like to learn about our media buying services, our required investment levels, and our team, fill out our contact form or give us a call. We would love to discuss your goals and see if we’re the right fit for your business.

If you want to read some reasons Best Company thinks you should hire a media buyer, check out our President Robin Rucinsky’s tips for inciting marketing competition in your industry here.