seattle media buyer robin rucinsky

What Is Media Buying?  A Beginner’s Guide to Paid Advertising  

When businesses want to reach their target audience, one of the most effective strategies is media buying. It’s a term you’ve likely come across, but what exactly does it mean? In this beginner’s guide, we’ll break down the essentials of what is media buying and how it plays a pivotal role in paid advertising campaigns.   What Is Media Buying? …