In 2023, traditional radio advertising may still be valuable for businesses looking to reach a specific audience. While digital advertising has undoubtedly grown in popularity, radio advertising can still provide several benefits for businesses and brands willing to invest in it. Radio endorsements can be a valuable part of your advertising strategy! Endorsements are when your company partners with a …
How to Make Radio Advertising Work in 2022
My husband and I use media very differently. I stream podcasts, digital radio, and audiobooks when I’m at home or in the car. My husband is a radio guy. Radio advertising in 2022 works for my husband, but it doesn’t work for me. It doesn’t work on me because I don’t listen to the radio. My husband though is a …
What Do TV Ads Cost in Seahawks, Mariners, and Huskies Games?
Football is finally here with Training Camp just kicking off this week and the first game is in two weeks! You may have searched for some advertising avails in preseason TV and game day radio broadcasts. If you’re interested in pricing, we’re here for you! Many advertisers want to know what a commercial cost in a Seahawks game. The answer …
A Media Buyer’s Secret Strategy for How To Advertise to Microsoft and Amazon Employees
Have you been wondering how to reach tech professionals who work at Microsoft, Google, Amazon, or Facebook in the Seattle and Bellevue areas? Here’s a couple of tips on how to advertise to Microsoft employees. Everyone wants to target their ads to reach the affluent tech demo. What advertiser doesn’t want their ads in front of a group of people …
Does Cable TV Advertising Actually Work?
With so many media options, advertisers are more confused than ever about the options available in both traditional and digital advertising. As a niche advertising agency, our core offering is the service of media buying which means we professionally invest advertising budgets. Some of those advertising investments are made via cable TV advertising. Since our entire company’s purpose is to …
Here’s the Scoop on the Media We Buy Most
Much like you lean on the wisdom and experience of a trusted adviser to invest your personal money, working with our media buying team puts your advertising dollars in a powerful position. Thrive’s digital and traditional media buying services were created to bring you years of insider knowledge, through in-the-trenches experience in media sales. Uniquely positioned with “backstage pass” knowledge, …
Does Broadcast TV Advertising Work in 2020?
We recently posted a blog on Cable television advertising. To explain how Cable advertising works, we had to contrast it to Broadcast television advertising. As promised, this is the blog post that explains the value of Broadcast TV advertising, why an advertiser would use it in their media plan for 2020 and tips for how to buy Broadcast TV advertising. …
Golf Advertising Agency markets the World’s Largest Putting Tournament
We aired this spot in 20 states and 64 markets! Our client presents the BIGGEST putting tournament in history in Las Vegas. The Major Series of Putting allows anyone to compete and get paid like a pro! MSOP hired us to buy media because they were looking for a golf advertising agency and learned that a savvy media buying company …
City Magazines in your media mix
In case you missed it, we recently stumbled upon a old piece from the Columbia Journalism Review highlighting the role city magazines have evolved to serve. Since 2008, these publications may have gotten thinner, but since the recession this corner of the media has evolved into a fantastic focus – custom publishing and events. As you are planning your 2020 …
Better than Billboard Advertising: How to Reach Seattle Tech Audience
So you want to advertise to prospective customers where they’re comfortable. They’re relaxed and unwinding after a long day at their tech job. They work for Google, Amazon, Facebook, and Microsoft. They’re high earners and have the disposable income that you need your demographic to have. These folks are hard for marketers to pin down because they’re busy and on …