Below you'll find a list of all posts that have been categorized as “Marketing to the Affluent”
To reach affluent adults over 50, your advertising campaign strategy must be aligned with their values, preferences, and media habits. Here are some proven approaches: 1. Embrace Traditional Media Affluent adults over 50 are likelier to engage with traditional media than younger demographics. – Television: Cable networks with quality programming or news channels attract this demographic. – …
We create advertising plans targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising. Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for reaching custom …