advertising to affluent demographics

Advertising to Affluent Demographics: How to Reach Wealthy Millennials, Gen X, and Boomers

Advertising to affluent demographics and effectively reaching these coveted audiences with a luxury marketing message requires more than a big budget—it demands expertise. At Thrive Advertising, our media buyers leverage 20 years of experience to connect advertisers with high-value demographics: Older Millennials (35–44), Gen X (45–60), and Boomers (61–79). These groups hold the lion’s share of U.S. wealth in 2025, …

reach affluent adults over 50 with your advertising

Affluent Adults 50+ Advertising Strategies

To reach affluent adults over 50, your advertising campaign strategy must be aligned with their values, preferences, and media habits. Here are some proven approaches:   1. Embrace Traditional Media Affluent adults over 50 are likelier to engage with traditional media than younger demographics.   – Television: Cable networks with quality programming or news channels attract this demographic.   – …

Luxury Marketing: Advice to Advertisers Who Run Luxury Marketing Campaigns

We create advertising plans targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising.  Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for reaching custom …