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Here’s the Scoop on the Media We Buy Most

Much like you lean on the wisdom and experience of a trusted adviser to invest your personal money, working with our media buying team puts your advertising dollars in a powerful position. Thrive’s digital and traditional media buying services were created to bring you years of insider knowledge, through in-the-trenches experience in media sales. Uniquely positioned with “backstage pass” knowledge, …

Luxury Marketing: Advice to Advertisers Who Run Luxury Marketing Campaigns

We create advertising plans that are targeted to reach many demographics for our unique clients and their target markets. Demographics are how marketers categorize customer segments. By using statistical characteristics of populations, advertisers identify target audiences they want to reach with advertising.  Since our core offering is media buying services, we’re media experts skilled at identifying the best channels for …

All You Need to Know about Programmatic Marketing

Remarketing and Prospecting Programmatic Programmatic Marketing confuses a lot of marketers. Many of our customers were either confused by or had no idea what Programmatic was before they started working with us. Since we’re expert Programmatic Media Buyers, we love talking Programmatic Advertising strategy! If you want to skip this blog altogether and talk with us directly, feel free to …

How to Make Radio Advertising Work in 2018

My husband and I use media very differently. I stream podcasts and audiobooks when I’m at home or in the car. My husband is a radio guy. Radio advertising in 2018 works for my husband but it doesn’t work on me. It doesn’t work on me because I don’t listen to the radio. My husband though is a radio listener. …

This ONE Marketing Mistake is Costing You Thousands

Over the past decade we’ve had the privilege of working with countless Marketing Managers. One of the things we enjoy the most is getting to know each of them and learning how they work best. We’ve learned a lot from our clients. They provide us opportunities to learn alongside them while discussing marketing challenges and we find that those experiences …

What Everyone Ought to Know About Millennial Marketing

We know how to make advertising campaigns work over here especially when it comes to Millennial Marketing. Millennial Moms are a demographic specialty of ours. Marketing Tip: If you’re marketing to moms, Millennial or GenX , think BUSY. Moms are busy! So how do you reach moms on the go? We have so many ideas! We’ll help you! Moms are buying things all. the. time. Big things and little …

Media Consumption Metrics: 11 Hours Per Day

If marketers were to believe media consumption metrics, it would seem that people either never sleep or never take their eyes off a device. While it may seem like there is a bit of a harsh truth to these metrics, it’s important to look a little deeper whenever new numbers are published. For instance, GWI recently released data on the average daily …

Digital Media and Omni-Channel Marketing

In 2018, digital media spending will surpass traditional media for the very first time. Traditional media still plays a crucial role in reaching consumers, but each new internet connected device, social network, and cutting edge app disrupts the old model, giving marketers a new point through which they can interact with their target customers. With so many choices, there are …