Financial Services Marketing: Media plans to reach your demographic

We’ve been working with Seattle Credit Union to create media plans that reach the right demographics for their financial products and offers. We love outside-of-the-box marketing ideas that drive business and spark conversation. Our team is experienced with financial services marketing.

This Keep Your Coffee advertising campaign is one of our favorites! Their creative team did a great job managing this project.

Since so many Seattleites are addicted to coffee, this was a fun way to connect with their audience. What better way to connect with local viewers than to give them what they want, to keep their coffee!

When it comes to a successful financial services marketing strategy, 3 things need to happen.

1. Strategic media placement. You must be advertising in the right place to reach your target demographic.

2. Compelling Creative. Sparking conversation is key. This campaign does that perfectly. We love it!

3.  Good Customer Service.

Our media buying team can make the phone ring and send leads to contact forms like no other,  but if your customer service and follow-up aren’t top-notch, it will be a real challenge to show success in your financial services marketing campaigns. Prompt and friendly customer service makes a big difference in the ROI of advertising campaigns.

Case Study Update: Our team worked for Seattle Metropolitan Credit Union for years and supported them through their brand transition to Seattle Credit Union. We have a great deal of experience in financial services marketing, and we’d love to share with your our outcomes and case studies to show the success of our media buying strategies. If you work for a credit union, bank, or financial institution that needs to follow the regulations of the industry while strategically marketing products, you will want to chat with our team of experienced media buyers about how we can help you navigate the complexities of marketing financial services.