Media Consumption Metrics: 11 Hours Per Day

If marketers were to believe media consumption metrics, it would seem that people either never sleep or never take their eyes off a device. While it may seem like there is a bit of a harsh truth to these metrics, it’s important to look a little deeper whenever new numbers are published. For instance, GWI recently released data on the average daily …

Seattle Advertising Agency: What Makes Us Different?

There are many advertising agencies in Seattle and we’re thrilled that you’ve stumbled across our blog and are taking the time to get to know us a little bit. We’re a media buying agency that has been serving clients locally and nationally for the past 10 years. What exactly do we do? Much like you lean on the wisdom and …

Media Planning: Changing Seasons and Shifting Creatives

As students head back to school, so many marketers are heading back to the drawing board to refresh their ad creatives for the fall & holiday shopping season. Indeed, while some marketers are still finalizing their Labor Day sales, others are already looking ahead to holiday media planning strategies, and for good reason. Last year, the majority of holiday shopping occurred on …

Digital vs. Traditional Media Advertising: What’s best?

A common question we get asked in 2018 is what percentage of my marketing budget should be allocated to digital advertising versus traditional media advertising. This is such a complex question because every business and advertiser has unique products and needs. Digital advertising provides trackable metrics that give marketing managers numbers to “prove” effectiveness. When a digital ad campaign generates …

Is Cable TV advertising still relevant?

We are kicking of a series of blogs about different advertising mediums and when they’re appropriate advertising vehicles for your business. With so many advertising options today, advertisers are more confused than ever about the many options available in both traditional and digital advertising. So as an advertising agency that focuses on the placement of advertising, we’ll share with you …

Viral Marketing: What does it take to go viral?

Curious about viral marketing? If you haven’t already, it’s time to check out this quick, insightful TED talk about with Dao Nguyen, a media Analytics Expert at Buzzfeed. Buzzfeed, is known to have a knack for what will go viral. (How else can you explain 800,000 people gathering online to watch nearly 700 rubber bands combust a watermelon?!?)  As a …

What’s OTT Advertising? Over the Top & Advanced TV

As TV viewing habits continue to change, advertisers are searching for new ways to engage with these fragmented audiences. We’re seeing more and more marketers shifting a large portion of their ad budgets to over-the-top, or “OTT advertising”, services which draw a growing number of viewers away from traditional television advertising, particularly those from the younger demos advertisers covet. (AdWeek 1.17.18) …

Seattle Advertising Agency: How to advertise your business

As the owner of a Seattle advertising agency, I can relate to business owners who are weighing heavily their advertising investments for 2018. With media fragmentation and 100+ cold calls a month from media reps pitching “the best opportunity”, “fire sale prices” or “their best station/website/audience” etc., how is the owner of a company (who has a million other things …