In the dynamic landscape of local business advertising, staying ahead requires a strategic blend of traditional wisdom and modern innovation. Here are five key tactics tailored for large locally-owned businesses in 2024:
1. Hyper-Local Targeting:
Harnessing the power of advanced geotargeting, large, locally-owned businesses can pinpoint and engage with their most valuable customers in real-time. By leveraging data insights from mobile devices and location-based services, businesses can craft highly personalized campaigns that resonate with their local audience’s unique needs and preferences. From targeted promotions to location-specific messaging, hyper-local targeting ensures that businesses maximize their impact and drive meaningful connections within their community.
2. Micro-Influencer Partnerships:
As traditional advertising’s influence wanes, large, locally owned businesses can leverage the power of micro-influencers to authentically connect with their target audience. By collaborating with individuals with a strong presence within the local community, businesses can tap into their authenticity and credibility to amplify brand messaging and drive customer engagement. Whether partnering with local bloggers, social media personalities, or industry experts, micro-influencer partnerships offer a cost-effective way to reach and resonate with local consumers on a personal level.
3. Talk Radio:
Business owners can extend their reach and connect with their local audience by sponsoring talk radio shows. With loyal listeners tuning in regularly, talk radio allows businesses to share their message in a trusted and engaging environment. Additionally, securing endorsements from radio hosts and sponsoring in-content station segments can enhance brand visibility and credibility among listeners.
While music radio stations aren’t a great place to advertise these days due to the ease of streaming music, talk and sports radio stations still have regular listeners who don’t change the station while driving.
4. Podcasts Ads:
With the growing popularity of podcasts, businesses can reach niche audiences and showcase their expertise by appearing as guests or sponsoring relevant shows. Podcast advertising offers a unique opportunity to engage with listeners during downtime, allowing businesses to establish credibility and foster meaningful connections.
To learn the nuances of buying advertising in podcasts, use a Media Buyer like the team at Thrive, which is highly experienced in Digital Audio.
5. Streaming TV Ads:
Large locally-owned businesses can effectively reach cord-cutters and digital-savvy consumers by running targeted ads on streaming TV platforms. With customizable targeting options, businesses can ensure their ads are seen by the right audience at the right time, maximizing their impact and driving brand awareness.
Again, to learn the nuances of buying advertising on streaming TV, use a media buyer like the team at Thrive, which is highly experienced in OTT advertising.
By incorporating these tactics into their local business advertising strategy, large businesses can effectively differentiate themselves in the market, build stronger relationships with their target audience, and drive sustainable growth in 2024 and beyond.
Why Use a Local Media Buyer for Local Business Advertising?
Utilizing a local media buyer can provide businesses with invaluable insights and expertise in navigating the intricacies of the local advertising landscape. From identifying the most effective channels to negotiating competitive rates, a local media buyer understands the unique dynamics of the market and can tailor strategies to maximize ROI. Moreover, by leveraging their established relationships with local media outlets, a media buyer can secure premium placements and opportunities that may not be accessible to businesses operating independently. By partnering with a local media buyer, businesses can streamline their advertising efforts, optimize their budget allocation, and achieve greater success in reaching their target audience. At Thrive, we don’t charge fees or retainers! Call us today.