Sometimes we buy integrated content AKA “sponsored content” from local media companies. This means that we purchase an article or TV segment that looks like editorial content but it is in fact paid for. This can be referred to as Native Content. One value of buying sponsored advertising content from a news media company is that they can share the …
Influencer Marketing, Native Advertising, Sponsored Content: What’s the Difference?
As if the world of paid media wasn’t complicated enough we now have a giant category of new advertising opportunities like Influencer Marketing, Sponsored Content, and Native Advertising. These Native Advertising opportunities might be new concepts to you, and the easiest way to understand them is to think of what was once called an Advertorial or hiring an advertising Spokesperson. …