Traditional advertising gives consumers Top of Mind Awareness (TOMA). We once had an international client that needed to get their TV spot live in 64 markets within a couple weeks. We negotiated those rates and secured the spots in all 20 states to being on-air in no time at all. Curious? Check out that spot here.
Traditional includes medias such as TV, Radio, Billboard, Out of Home (OOH). Although we value digital media as an important strategy in any campaign – if you have the budget for TV, go for it. Consider this a Thrive PSA… traditional media is still relevant. Consider this great Forbes article titled, “To Keep A Consumer Brand Top Of Mind, Consider Old-School Advertising”, The article breaks down the reasons why traditional advertising is still so important and why having a mix of both traditional media advertising and digital is imperative.