In the dynamic landscape of local business advertising, staying ahead requires a strategic blend of traditional wisdom and modern innovation. Here are five key tactics tailored for large locally-owned businesses in 2024: 1. Hyper-Local Targeting: Harnessing the power of advanced geotargeting, large, locally-owned businesses can pinpoint and engage with their most valuable customers in real-time. By leveraging data insights from …
Digital Audio Advertising can be a real work horse
Digital audio advertising uses digital technology to deliver audio ads to listeners. This can include a variety of formats, such as streaming audio, podcasts, and radio ads delivered over the internet. Many people listen to digital audio daily but don’t know the industry term. They listen to Spotify, Pandora, podcasts, SiriusXM, digital radio, etc. What do you listen to? It’s …