Below you'll find a list of all posts that have been categorized as “CTV”
OTT advertising is advertising through video ads on any device you stream video content. These ads, if bought strategically, should only run in long-form video programs, which we call Full Episodic Programming or FEP. FEP is a fancy way of saying that your ads stream in full-length TV shows or movies, not in a short cat video. OTT ads are …
With the steady decline in the stock market and general uncertainty of what’s to come, some marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? Here …