remarketing

The Very First Marketing Tactic You Absolutely Must Have Going At All Times: Remarketing

First things first, Remarketing. So you want to start advertising your business, and there are more options than you can wrap your head around. Start with Remarketing. Remarketing is serving banner ads to people who visit your website after they leave. Remarketing, sometimes called Retargeting, is the lowest hanging fruit in marketing. Do not miss this opportunity. Remarketing builds a …

Advertising During Economic Uncertainty

Leveraging the Power of Advertising During Economic Uncertainty

With the steady decline in the stock market and general uncertainty of what’s to come, some marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? Here …

2020 Digital Advertising Trends: Quick Guide to Programmatic Advertising Glossary

Programmatic advertising is automated digital advertising that optimizes the buying of digital ad inventory. With programmatic advertising, marketers can ensure that their advertising campaign is delivering the most effective ads to the target audience who is most likely to engage or convert. Here is a handy tool we’ve made available to our clients, a 2020 Digital Advertising Trends Glossary. This guide will …

picture of media buyers in seattle

Here’s the Scoop on the Media We Buy Most

Much like you lean on the wisdom and experience of a trusted adviser to invest your personal money, working with our media buying team puts your advertising dollars in a powerful position. Thrive’s digital and traditional media buying services were created to bring you years of insider knowledge, through in-the-trenches experience in media sales. Uniquely positioned with “backstage pass” knowledge, …

Programmatic Marketing: All you need to you

2020 marketing: Programmatic Remarketing and Prospecting  Programmatic Marketing sounds jargony. Many of our customers were either confused by Programmatic Advertising or had no idea what Programmatic was before they started working with us. Programmatic Advertising gives you, the advertiser, the power to deliver personalized, always-on, highly relevant ads to current and prospective customers. Programmatic advertising technology uses Artificial Intelligence (AI) …

Programmatic Marketing: How to Improve the Experience

While much is said about the ever-increasing share of digital ad dollars being spent programmatically, not enough attention is given to the experience of the marketers behind these programmatic marketing purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with …

is my phone listening to me

Is my phone listening to me?

Unless you’ve been living under a rock without a smartphone – yes, we can hear you. (Is your phone listening to you?) All of us, all of you. Us… being “the advertisers” You know that detailed conversation you had with your friend over brunch? Sharing summer plans, upcoming vacations, and what’s not to miss in the Nordstrom Anniversary sale? You …

programmatic advertising

Programmatic Advertising: A Smarter, More Efficient, and Effective Tactic

Have you ever heard marketing people talk about “Programmatic Advertising” and wondered what they’re talking about? If you have, you’re not alone. Jargon confuses people and us marketers are some of the worst offenders. Programmatic Marketing doesn’t have to be confusing and if we drop the jargon and explain it in layman’s terms, you’ll probably be pretty excited about it. …

Seattle Advertising Agency: How to advertise your business

As the owner of a Seattle advertising agency, I can relate to business owners who are weighing heavily their advertising investments for 2018. With media fragmentation and 100+ cold calls a month from media reps pitching “the best opportunity”, “fire sale prices” or “their best station/website/audience” etc., how is the owner of a company (who has a million other things …

Predictive Marketing Is Here — Programmatic Advertising

Programmatic Advertising becomes predictive when marketers use real-time data and artificial intelligence to anticipate consumer needs. We’re doing this for City of Bothell. Programmatic advertising includes remarketing and prospecting display ads being served on the web and on social networks to bring users to their website who are more likely to complete the desired marketing conversion. Ask us how we can …