Below you'll find a list of all posts that have been categorized as “Digital Advertising”
The digital advertising landscape has experienced seismic shifts over the past few years, and 2025 is poised to be a turning point. While digital advertising has dominated for over a decade, traditional advertising tactics are making a notable comeback. Resurgence in Traditional Advertising isn’t a rejection of digital platforms but a reaction to the challenges plaguing the digital ad ecosystem—ranging …
Digital advertising uses online platforms, channels, and technologies to promote products, services, or brands to a targeted audience. It leverages the Internet to deliver advertisements in formats such as text, images, videos, and interactive media. Digital advertising offers businesses the ability to track performance metrics, target specific demographics, and adjust campaigns in real time. Let’s go through some key 2025 …
As we head into 2025, Connected TV (CTV)** advertising is becoming one of the most effective ways for brands to reach their audiences. With more and more people opting to stream their favorite shows, movies, and live events, CTV is rapidly transforming into the go-to platform for advertisers. For local businesses, however, navigating this space can be tricky. It’s not …
In today’s digital landscape, where algorithms and AI dominate many aspects of advertising, the role of a media buyer might seem less significant. However, nothing could be further from the truth. The importance of a skilled media buyer has only grown in this era of automation and data analytics. Let’s explore why a media buyer in the Age of AI …
Privacy in advertising has become a hot-button issue in recent years, driven by concerns about data breaches, consumer rights, and evolving regulations. State governments, in particular, have taken significant steps to protect individuals’ privacy online. In this blog, we’ll explore the landscape of privacy in advertising and provide guidance on how to stay compliant with state regulations. The Changing Landscape …
In today’s digital age, protecting personal data has become a paramount concern for individuals and organizations. The General Data Protection Regulation (GDPR) stands at the forefront of this effort, reshaping how data is handled and reinforcing the rights of data subjects. In this comprehensive guide, we will delve into the intricacies of GDPR, exploring its key principles, implications, and steps …
The Demise of Third-Party Cookies The digital advertising landscape is undergoing a profound transformation with the phasing out of third-party cookies. As privacy concerns grow and regulatory changes like GDPR and CCPA take hold, advertisers must adapt to this new reality. This blog post will explore strategies and approaches for how to successfully manage digital advertising without cookies. Third-party cookies …
So you’re heading into the new year wondering how to stay ahead of your competition. Business is tougher in a challenging economy, and you can’t afford to have an inferior digital advertising strategy. You may have never had a media buyer working for you until now! This year is the year you outsmart your competitor by calling in the media …
Demand Side Platforms (DSP) are used to setup and manage programmatic ad campaigns outside of the walled gardens, and across all publisher inventory, connected TV spots, and in-app content. Top DSPs like Amazon Advertising and Google’s Display and Video 360 are sophisticated tools that can set you apart from your competition. To individually access any of the market-leading DSPs, brands …
With the steady decline in the stock market and general uncertainty of what’s to come, some marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? Here …