Millennial Marketing Plans that really work

We have a diverse group of clients in our advertising agency. Our customers have many different demographics. Some businesses want to reach Men ages 25-54 with their advertising. Other clients only are interested in Women. Some market to families and others are looking for Millennials, Generation Y. Today, we’re discussing Millennial Marketing Plans. You can expect to learn in this …

4 Common Reasons Your Advertising Strategy Fails

Have you ever heard of a Demographer? A Demographer is someone who studies human populations, in particular, their size and composition. They study births, deaths, and migration. An advertising strategy that is crafted with demography is more effective and delivers greater ROI! Demography in Advertising Demographer Ken Gronbach explains that Demography demonstrates the “enormous power of counting people, promote[s] the …

Digital Advertising Seattle Xennials: Meet the Demographic between Gen X and Millennials

Finally! My generational identity has been defined! Thank you Marleen Stollen und Gisela Wolf for accurately painting the picture of the challenge that so many advertisers, trying to reach this unique demographic, face. There are major differences between a Millennial and a Generation X. Now those differences can be classified into a neat and tidy demographic of it’s own! Meet …