Below you'll find a list of all posts that have been tagged as “RESEARCH”
We can think of Google Analytics in media buying as the industry standard for tracking, analyzing, and reporting site data. Just as a runner measures their personal best times of each race, Google Analytics Reporting provides personal bests (and worsts) for your website. Each month (or week, even day, if you prefer), it is essential to use this tool to …
When starting a business, you tend to think every prospect is a potential customer. Over time though, you realize that is a terrible way to run a business! Identifying your ideal customers and marketing directly to them allows you to focus on better serving your client base and saves a ton of money in wasted advertising investments. The top reasons …
Oh, let us count the ways that we’ve saved our customers a fortune time and time again… I started this business in 2008. Eleven years later, when I tell people in social settings what I do, they have no idea what I’m talking about. So here’s how I usually explain what a Media Buyer is to a friend when they’ve …
This spot aired in 20 states and 64 markets! Our client presents the BIGGEST putting tournament in history, in Las Vegas. The Major Series of Putting allows anyone to compete and get paid like a pro! We are just wrapping up the creation of their 2019 media plan! So, make sure to keep an eye out on the Golf Channel. …
Over the past decade we’ve had the privilege of working with countless Marketing Managers. One of the things we enjoy the most is getting to know each of them and learning how they work best. We’ve learned a lot from our clients. They provide us opportunities to learn alongside them while discussing marketing challenges and we find that those experiences …
Our new customers usually tell us by year end that hiring a Media Buyer was the best decision they made all year! Marketing Managers like you didn’t even know they needed a Media Buyer and here they are, over the moon, about all the time they saved and stress they avoided. No longer stressed out about managing media contracts and …
If marketers were to believe media consumption metrics, it would seem that people either never sleep or never take their eyes off a device. While it may seem like there is a bit of a harsh truth to these metrics, it’s important to look a little deeper whenever new numbers are published. For instance, GWI recently released data on the average daily …
You’ve seen it all. You’ve worked hard to win that CMO title and because of that you may be a little burnt out because you have so much on your plate. You’re an excellent marketer and you’re certainly fantastic at managing a creative team. But do you have a media buying team to shoulder the burden of creating your 2019 …
There are many advertising agencies in Seattle and we’re thrilled that you’ve stumbled across our blog and are taking the time to get to know us a little bit. We’re a media buying agency that has been serving clients locally and nationally for the past 10 years. What exactly do we do? Much like you lean on the wisdom and …
As students head back to school, so many marketers are heading back to the drawing board to refresh their ad creatives for the fall & holiday shopping season. Indeed, while some marketers are still finalizing their Labor Day sales, others are already looking ahead to holiday media planning strategies, and for good reason. Last year, the majority of holiday shopping occurred on …