Below you'll find a list of all posts that have been categorized as “OPTIMIZATION”
Advertising is an investment. If you are going to buy a home, how would you research the purchase? You’d look at the location, comps, school districts, quality of the house, neighborhood, community, property taxes, etc. You’d scrutinize every detail of your purchase because most home purchases are the largest purchases people make. Advertising is a substantial investment and requires as …
Advertising Pixels make the digital marketing world go round. And yet, they are sometimes almost an afterthought of modern marketers. First, you make the marketing plan, build your audience, design your creative, and get the campaign launched. Having the right tracking pixels placed can be almost forgotten. But when you are relying on lookalike targeting and prospecting to find more …
There sure is a lot of enthusiasm heading into 2020 about the economy, and that leads entrepreneurs and marketers to the question, “how do we reach the right customers?” Business owners all across the country are looking for the secret to reaching more qualified prospects with their advertising campaigns. The beauty of marketing strategy in the new year is that …