Digital Radio advertising is ads that run anywhere on a digital audio platform. It can mean podcast advertising, digital music subscription advertising (Pandora, Spotify, SoundCloud), or digital radio streaming like iHeartRadio and SiriusXM.
We have extensive experience buying digital radio advertising, and one of our go-to products is Pandora Radio, owned by SiriusXM.
Here is a quick rundown of digital radio advertising features and how it’s a fantastic way to target your demographic strategically and an effective alternative to traditional radio advertising.
Why we love digital radio strategy:
- Target your exact Consumer
From age to gender, to geography you¹re able to eliminate waste and hone in on the right audience every time. No Waste = Every Impression is a smart impression
- Reach an Engaged Audience
Reach consumers who are logged in and listening to your message.
- It gives you a mobile advertising strategy.
Pandora is #1 on Mobile. Since 80% of their audio impressions deliver on smartphones, Pandora gives your brand a mobile strategy.
- Your message gets heard.
Pandora serves your Message in a clutter-free environment with never more than a minute break and only 4 minutes of ads per hour.
- Power of Audio Advertising.
The power of audio advertising invites consumers to engage with your brand as you tell your story.
Pandora and podcast listeners log in when listening. Ads are tracked like digital marketing but have the power of traditional radio advertising. The accountability of Pandora is greater than terrestrial radio, and all smart marketers know this.
We can quickly confirm ads air correctly and serve the right demographic targeted by gender, age, and zip code. Additional targeting is available, too! Try income targeting for an extra boost.
What if I don’t listen to Pandora?
Delivering addressable audiences at scale is easier now than ever before! When we talk about Pandora Advertising, we’re generally talking about Digital Audio advertising because ever since SiriusXM bought Pandora access to all digital audio listeners exploded! What does that mean? It means you don’t have to be a Pandora listener to be reached with ads we purchased through Pandora! We can serve ads across music, sports, podcasts, news, and more!
With 150 million Multi-platform Monthly Unique Listeners, we can extend your reach through a marketplace of digital audio publishers.
Here’s why we love this expanded audience platform for our advertisers:
- It provides access to the US’s most extensive digital audio advertising marketplace, anchored in Pandora, SiriusXM, and SoundCloud’s premium properties.
- The personalized audio marketplace is 100% transparent inventory, hand-selected to assure quality.
- Content airs across music, sports, podcasts, news, and more!
- Pandora offers the #1 Ad-supported audience.
- Precision targeting (age, gender, geography) connects you with your best customer.
- Execution through one product and single point of contact makes reporting immensely transparent and provides more straightforward ROI tracking capabilities.
So you are interested in a digital radio advertising strategy and don’t know the next step. First, call us to negotiate on your behalf. Our team of highly experienced media buyers has significant proficiency in digital radio advertising.
Let us share how we’ve used Pandora Radio advertising for dozens of clients and hundreds of campaigns. We’ve had so many clients come back to us after their Digital Radio campaigns air to tell us how amazed they were with the powerful results generated from these digital radio advertising campaigns.
Interested in 10 Ways to Create Engaging Audio Ads for Music Streaming Platforms? Forbes shares 10 tips here.